Google Local Business Listing Optimization | Are Directory Listings Important for Internet Marketing?

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Directory listings are an inexpensive and effective way to increase your online visibility and business traffic. They can take form as websites, apps, or other platforms. This allows your directory listing to appear on search engines, social media, mobile devices, and computers. Getting on directory listings is easy, usually free, and beneficial. Keep reading for Google local business listing optimization benefits!

How do you start Google Local Business Listing Optimization for a small business?

What Are Directory Listings?

Directory listings are databases that connect users with relevant businesses in their area. They provide accurate customer reviews, enable side-by-side comparisons, use GPS and social media accounts to provide real-time results, and can focus the search on a specific industry. Today, four out of five consumers in the United States now use search engines to find local businesses. Fifty percent of those people searching by mobile device visit the business they found the same day! The more Google local business listing optimization you focus on, the greater your chance of being at the top of the search results in your industry.

The Benefits

Increased Visibility

The beauty of online business directories is that they pull from each other so your business will probably show up in directories that you never submitted information to. It is important that you claim these listings to check and update them regularly. Every directory allows to filter by location either manually or by default. This allows your business to be shown to the correct audience. It is important to make sure you are listed in the correct category for each platform you are listed on.

Online Authority

When potential customers see that you are listed on directory listings it instills confidence that your business is legitimate. It also increases your authority because search engines will recognize your business more and place you at the top of search results. That is a complement to your business because search engines want to display the best and most accurate information to people.

Word of Mouth

Many directory listings have customer reviews attached to your business because people love to read customer experience reviews. Consumers seek out this information today more than ever because of real-time sharing on mobile devices. Many businesses fear directory listings online because they are afraid of negative reviews. It is important to remember that positive reviews will outweigh any negative reviews you may receive.

Boost Your SEO

Next, directory listings are a great way to support your SEO and give your website an extra boost on search engines. The more reputable places your businesses are found the more search engines will favor your business. A search engine looks for certain characteristics and directory listings are one of those key characteristics.

Google Local Business Listing Optimization Directories

  • Bing
  • Yahoo
  • Yelp
  • Merchant Circle
  • Yellow Pages
  • White Pages
  • Super Pages
  • Yellowbook
  • Yellowbot
  • Manta
  • Google Business
  • MapQuest
  • com
  • Foursquare
  • DexKnows
  • The Business Journal
  • Angie’s List
  • Hotfrog
  • Kudzu
  • TripAdvisor

How do I get Google Local Business Listing Optimization?

What’s My Next Step?

It is not just enough to claim these directory listing pages and upload content only to never look at them again. Online reputations have to be maintained and updated regularly. Doing so will ensure that you appear at the top of all search results in your industry. If you’re concerned about your Google local business listing optimization, Digital Resource can help. Contact our team of Google Business Listing experts today!

 

Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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