It’s the year of the video. Live video, behind the scenes content, and so forth – businesses looking to be successful online need to invest in video. But, where should these videos go? There are some usual suspects, including YouTube and Facebook. But now, Google My Business has put themselves in the arena.
What Is the Google My Business Update?
A picture is worth 1,000 words. But, a video can say so much more. Videos will now appear in the Google My Business Photos Dashboard. That means, on your listing, your business – as well as customers and clients – can post videos related to your business. The platform currently supports 30-second long videos and may take up to 24 hours to appear under the local photos.
Should My Business Post Videos?
When it comes to establishing an online presence, the more content the better. If you believe you can provide brand-positive information about your business via Google My Business videos, what’s stopping you? Quick, promotional videos are a great medium to connect with customers – especially new, potential customers who are doing a quick Google search. Informational content makes your business more relevant to Google and can eventually result in new leads.
What if a Negative Video Is Posted?
What may worry some business owners is that customers can also upload videos. However, this has the same level of risk as any type of review. Should a negative video be posted by a customer, the business owner can flag the video. However, depending on the type of negativity, it may be best to simply address the issue head-on. This allows for greater transparency which can breed trust between business owners and potential customers.
What Kind of Videos Should I Post?
Your business can put out any type of content that benefits its message and goals. However, your content should be tailored to the outlet. Think of when people come across your business account on Google. They are typically searching for quick information about a business.
Is Your Company on Google My Business?
If not, what are you waiting for? At Digital Resource, we’re here to assist your business with all of your online business goals. So, contact us to get your business on the path to digital success.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.