When it comes to link building for your company website, you may be faced with the concept of reciprocal linking. At a glance, reciprocal links may seem to offer a lot for you and your website. However, you should be aware of their downside. Keep reading for why they can sometimes be a bad idea.
What is a Reciprocal Link?
A reciprocal link starts off when a website, we’ll call it Website A, links to another website, which we can refer to as Website B. Then, Website B also links back to Website A, creating a loop of link building. The result a link that is “reciprocated” by both websites, or a reciprocal link.
Sometimes, a reciprocal link between two sites will be created because they cover similar topics. However, sometimes these links do not occur naturally. The two website companies may offer to provide each other with complementary goods or services for reciprocal links in an attempt to fool search engines for better link credibility.
Why Should My Business Avoid Reciprocal Links?
Over time, reciprocal links have developed a reputation as an effective inbound linking strategy for better online marketing. However, Google has since altered its algorithm to identify the exchange of links for the purpose of increasing their number of inbound links. Now, all reciprocal links are discounted by Google.
The mutual agreement to exchange links in order to unjustifiably promote your own and others’ content has been all but deemed bad ethics. The concept of reciprocal linking defies Google’s intentions for search engine rankings. Overall, quality content should be what attract links.
Is There Any Correct Way to Use Reciprocal Linking?
Reciprocal linking can actually work for your visibility as well as for SEO purposes. However, there is a lot of information to keep in mind in order for it to pay off.
First, just like with any link, make sure you only use a reciprocal link when it is natural and relevant. Don’t link to something that isn’t relevant to your industry or website or else you will be penalized by Google.
Furthermore, consider the authority of the other website. While it’s usually not worth it to reciprocate with a competitor, it’s best to engage in reciprocal linking with a company that compliments yours. For example, a dentist might consider reciprocal linking with a mouthwash company or a denture provider. This will help make sure that the links are not going to compete with each other. Not to mention, it is more directed at assisting your customers.
To make short work of a big issue, it’s OK to use reciprocal linking very sparingly and in the right context. However, even then it still has the power to hinder the hard work you put into your website when not used correctly.
Leave Your Link Building to the Pros
Factors such as where you use reciprocal linking and how often still play a role in successful link building. Therefore, it is best to use a dedicated team of professionals like the one at Digital Resource. As a successful online marketing agency, we have the best tools to make sure your website is optimized and working efficiently to boost business. Contact us today to learn about our services!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.