Google Ranking Factors

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As a business owner, there are many steps you can take to generate more sales for your company. You can build a great website, grow your social media presence and use online advertising methods. But one of the most effective ways to generate more sales is to get your website higher in Google’s search results. After all, Google is the most popular search engine in the world. So as a business, it’s time to step your Google ranking game. Here are some Google ranking factors that you need to keep an eye on.

how to improve google ranking


When it comes to the content your putting out to the digital world, quality trumps quantity. That’s because content is one of the most important Google ranking factors. Google penalizes websites with low-quality content, and ranks websites with valuable and relevant content. It’s important to make sure your content provides useful information about the topic at hand. And it’s important that the content is original, and in no way duplicate.


Keywords are another factor that play a huge role in your Google ranking. When you decide which keywords to use for your content, you must put yourself in your target audience’s shoes. What would they search for to find your product or service? What problems can you solve for them? Taking this into account, you can perform the necessary research to find keywords for your content. Use keyword resources to see which phrases are being searched for most often, and use those in your content. Be sure to include it in your titles, in the first 100 words of your copy and scattered throughout your content.

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User Experience

Did you know that Google analyzes the way people interact with your website? They take the user experience on your website into account when ranking it. This is why it’s so important that your website is in optimal condition at all times. Make sure your website loads quickly and has responsive design. This increases the time people spend on your website, something Google will use to determine your ranking.

Link Building

Both inbound and outbound links will help your Google ranking. Inbound links are hyperlinks that direct users to your own content, while outbound links are hyperlinks that direct users to other website content. When you use outbound links to other websites, you are proving to Google that your content is trustworthy and useful. When you use inbound links, you’re further proving the value of your own website. But again, when it comes to links, quality trumps quantity. Make sure the links you use are relevant to the topic at hand and are reliable sources.

How Can You Improve Your Google Ranking?

Now that you know some of the most important Google ranking factors, you’re probably wondering which of these factors your business needs to work on. But how can you determine this? With the help of Digital Resource, you can learn how to improve your Google ranking quickly and efficiently! Get started by getting a FREE internet marketing analysis of your business. One of our internet marketing specialists will then reach out to you and tell you exactly what is and isn’t working for your Google ranking!

Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

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