Your company logo should be a reflection of who you are as a brand. It immediately delivers personality and individuality in the digital landscape. This is especially important for standing out from the crowd regarding your company’s service industry. Take a look at how the best graphic design agency can take your business to new heights!
Things to Include in Your Design:
In the first place, font impacts the way consumers view your company. The type of font used will influence psychological online buying behavior. In fact, different types of fonts hold underlying messages.
For instance, traditional fonts such as “Times New Roman” can be described as a company who is outdated and mundane. On the other hand, “Segoe Print” font conveys a relaxed and happy identity to consumers. Depending on the nature of your company, choose a font that best describes the services you offer.
Moreover, shapes are integral to your logo design. Geometric shapes such as squares and rectangles signify sturdiness and reliability. Circles are a continuous line that signifies harmony and infinity. Abstract shapes are purposely designed to create shape or symbolism within the logo itself. Hearts indicate “care” used for healthcare systems. Arrows mean a one-way “direction” typically used for delivering packages.
In addition, organic shapes are those found in nature. For example, waves, leaves, and trees are common organic shapes. They promote a calm aura—such as flowers shapes for spa logos.
Ultimately, color automatically serves as a link to human emotions. So, you should keep the following colors in mind:
White and Black
Indicates chic and level of maturity
Are You Looking for a Reliable Graphic Design Agency?
All in all, it is important that you are aware of things to include when designing your logo. Graphic design should properly identify the character of your company. Contact us today to get started with optimal graphic design services!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.