The methods that are used for local SEO can differ from those used for general SEO. Here we will go over some of the differences, so you can develop a strategy.
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO. Local SEO is a lot to work on. It’s always changing and can take a lot of time and effort to get right. This is why so many SEO agencies and consultants specialize in local SEO rather than broader SEO. The rules are very different as you’re aiming to achieve different goals, and in many cases, clients don’t mind if the high visibility of their businesses in local search and business listings directories leads to more direct contact and foot traffic than website visits.
The second place Google will list your business if you build a local SEO strategy is in Google Maps. It is highly important for a business to be ranked in maps so that searchers with intent find your business, especially on mobile devices. On phones, there is not a lot of real estates to search for, searchers want results and fast. Google knows this, that’s why they typically place the local results in the form of map listings above search listings. On a typical map listing, a searcher has an option to click on the business’ website, call the business, read business reviews, and even get directions to their business’ physical location.
Highland Beach Local SEO
If you are in need of local SEO strategies for your business, Digital Resource has you covered. We are here to help