How Can I Improve My Social Media Marketing Through Instagram?

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Instagram is a critical network for social media marketing. This image-sharing app is no longer just important for retailers, restaurants, or travel companies – but since it’s the most effective brand-building network in social media marketing today, Instagram is critical for every type of business.

Unfortunately, just having an Instagram account doesn’t automatically improve your social media marketing efforts. Once you’ve created your profile, it’s important to utilize certain tactics in order to get more bang for your buck (or “likes” for your post in this case).

Instagram for social media marketing

Below we listed the 7 most effective methods to improve your social media marketing through Instagram.

1) Keep posts on topic and with your brand

It can be tempting to share photos of delicious food, cool fashion, and cute animals because those are the posts that are the most popular on this platform. But if these posts have nothing to do with your business, it will only make your marketing look disjointed and confuse your followers.

It’s essential to keep your Instagram relevant to your business in order to ensure that the followers you gain are there because they support your brand, and hence are more likely to become customers.

2) Tell stories with your captions

Even though Instagram is a visual social network, it is important to not neglect your captions.

Captions are important because they allow you to give context to the image and create emotional ties with your audience. Captions are also prime real estate to tie the image back to your business and use a clear call to action.

3) Place a link in your Instagram profile

It’s extremely important to remember that links do not work in captions or comments on Instagram.

The only place where you can place a clickable link is in your profile, right below your bio description. If you want any success by Instagram marketing, it’s important that you utilize this link feature. How else will your leads find you?!

You can make this link your website URL, blog page, product page, custom landing page, or any other page on your website.

Want people to keep clicking on this link more than once? Just keep changing and mixing up which link you use and in captions ask your followers to then “click on the link in the bio”.

4) Post images at the right time

When it comes to garnering views, likes, and leads on Instagram, timing is everything.

Research shows that the best times to post on Instagram are between 8am – 11am, 2pm – 4pm, and 7pm – 9pm. Everyone’s users are different, however, so it’s important to track the amount of likes and comments you get for each time slot and make adjustments as needed.

5) Utilize hashtags

To make the best use of your posts, include relevant hashtags. This will help increase your reach, engagement, and overall visibility.

Add hashtags that are related to your business, your post, and your target audience. Try to use 10 to 15 hashtags per post. With every image, incorporate a mix of highly popular, less popular, and your own custom hashtags in order to guarantee a broad, yet relevant audience.

6) Create contests

Contests are a great way to get your followers involved. Contests can ask users to comment on your photo, share it, mention a certain number of friends, or even share their own photo with a specific hashtag.

Promotions like these allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, which will drive more people to visit your profile.

7) Respond to comments

When people comment on your photos, make sure you reply to them.

Interacting with your customers and followers will show them that you are paying attention. It also demonstrates that you care about whether they see your photos and what they have to say. They’ll be more likely to continue following you and interacting with your pictures if they feel like they matter. 


Instagram is more than a fun, photo-based social network. Instagram can help you promote your products or services and get more potential customers or clients. If you follow the tactics described above, you will be able to turn Instagram into a powerful social media marketing tool that can bring big results to your business.

If you have any questions on the best ways to use Instagram and/or social media marketing to promote your business, call our West Palm Beach Digital Marketing Agency at 561-429-2585 or connect with us online. We are experts in social media and increasing business’s presence in the digital world. Contact us today so we can get started helping your business grow!

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