How Can I Improve My SEO?

No Comments

Make sure your business isn’t doing any of these practices that can have a negative impact on your search engine rankings.

Search engines are all about delivering the most relevant and helpful information to the consumer. As the needs of the consumer change and technology and programming improve, so do the algorithms that control which businesses and sites will appear in the search results first. Based on studies and analytics, SEO companies can see which strategies can help an SEO campaign and depending on the level of expertise from the SEO company your business will begin reaping the benefits of SEO strategies within the first couple months. However, there are a lot of pitfalls that businesses can fall into when performing SEO campaigns.

As a rule of thumb, having the mindset that you are creating informative and interesting content for consumers will help you do well in SEO. Some companies and businesses instead focus on the proven statistics, keywords, or try and take the easy way to success, but end up of being punished by search engines who have caught on to their schemes. Put yourself in the consumer’s shoes. When you are doing a search, let’s say for the best mattress store in the area, and you type it into Google, and results come up. You as a consumer, utilizing a search engine are going to expect that the first couple results will deliver what you were looking for. But imagine instead if the first result was a furniture store that in fact did not sell mattresses. So you click the first result, go browsing through the website and find out to your frustration that it was all a waste of time because this store doesn’t even sell mattresses, and that’s what search engines are aiming to avoid.

There are several techniques that can cause your business to be punished by search engine algorithms, so read carefully and make sure that your company is not taking part in any of these bad habits.

Factors that negatively affect your rankings and SEO

Your Website: Responsiveness, Speed and Metrics

There is an enormous shift in the way consumers are accessing their online information; the name of that movement is mobile. Mobile global users surpassed desktop users this past year, and it is expected that mobile users will continue to grow. 50.3% of e-commerce website traffic comes from smartphones. Search engines have realized what an important factor it is for business websites to be mobile optimized, since so many consumers are accessing websites via their smartphones and tablets. Sites that are not optimized for mobile devices usually present the consumer with more difficult navigation and more nuisance to try and gather the information they’re looking for. When Google is crawling the web, they analyze if a site is a responsive, mobile optimized site. And there is a difference between having a responsive design website and mobile friendly website.

Mobile friendly is actually not as “SEO effective” as a responsive design website. In the case of mobile friendly, you would have two websites, one designed exclusively for a smartphone screen and one designed for a desktop. That is two URLs Google has to crawl and it is not as user friendly because sharing these two specific URLs is not effective. On the other side, a responsive website is designed for the elements to move depending on what size screen the user is on. It is one URL, the page itself modifies depending on what it senses the size of the screen to be. This is the most user friendly option and provides only one URL for Google to crawl, so it is more of an advantage than mobile friendly site.

Another factor that search engines take into account is the speed of the site. It takes a couple seconds for a consumer to become impatient and move on to the next site. Search engines not only can see the speed, but they also take into account metrics from your site, including bounce rate and that affects your SEO rankings. So for example, if someone tries to go on your site, but it’s taking too long to load for their liking and they only spend a few seconds on the site, they would “bounce” off, giving you a high bounce rate and an SEO penalty. It’s telling search engines that users are not finding the content on your site attractive enough to stay on for long periods of time or it’s not user friendly enough to stay on for a longer period of time. Another metric that search engines use are engagement metrics and that is how much people interact with your website versus the other sites on the same search page. So if a user finds you and another site on the first page of Google, and the consumer visits your site for a couple seconds and immediately goes to the other site and spends several minutes, Google will take that metric as a point against your site because the user was not intrigued enough in comparison with a competitor’s site.

The responsiveness, speed and metrics measurements are all aiming to do the same thing. Google does not want to deliver content to users that has just been optimized to be on the first page, but has no relevance or depth or user friendliness. Search engines want to see consumers interacting with your page, spending time on your site and they measure that through these factors.

Your SEO strategy is an important part of internet marketing

Content:

In attempts to drive the point home, again, the search engines are looking to present users with useful content. They want to continue to be in business as well, so they do not appreciate when businesses duplicate content or over-stuff with keywords in order to just fill the website. That’s why that rule of thumb previously mentioned really comes in handy here. Take for example a business trying to optimize for West Palm Beach counseling services. If you have a mental health question, you type it into Google, and then a website that you go to just keeps saying “West Palm Beach counseling is the best in the West Palm Beach area for people with mental health questions… blah blah… West Palm Beach… Mental… blah blah… Psychologist”, but it doesn’t answer any of your questions, you would get annoyed. Okay, we get it, you’re in that area and you’re a mental health professional, but I had a specific question that you “optimized” for and didn’t deliver useful content for. Now I’m a grouchy consumer, and search engines definitely don’t want that, and quite frankly neither does your business.

Copying and pasting other people’s original content will get you on Google’s naughty list as well. Searchers that run into the same content again and again are not going to be happy campers! Surface level information is also a negative mark against your site, and that’s just basically content that can be found across the board for the topic. You want to provide useful and unique content, so that search engines can see that’s it’s different and intriguing to users and thus rank your page higher than the competitions!

Hopefully your business wasn’t employing any of these habits on your site. Good news is, your rankings aren’t set in stone, so give us a call to find out ways that you can improve your rankings to be found above your competition! At Digital Resource we have proven techniques that we employ in our SEO campaigns to grow your business’ rankings organically. You can find more information online or you can call us today at 561-429-2585! Our internet marketing agency can help your business’ online presence grow!

Improve your rankings today by calling Digital Resource in West Palm Beach

 

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • Cracking the Code of Domain Authority: What Is It and How to Improve it June 29, 2020
    Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
    Orlando Gonzalez
  • Adapt or Die – Being an Early Adopter to New Social Media Platforms June 26, 2020
    Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
    Michael Demyan
  • How to Improve Your Mobile Marketing June 26, 2020
    40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
    Michael Demyan
  • How to Optimize Video for Different Social Media Platforms June 25, 2020
    Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
    Michael Demyan
  • Unethical Marketing is Hurting Your Business, Here’s How to Change it June 25, 2020
    56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
    Orlando Gonzalez
  • 7 Ways You Can Lower Your Website’s Bounce Rate June 25, 2020
    If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
    Michael Demyan
  • 8 Ways to Boost YouTube Traffic for Your Business June 23, 2020
    70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
    Michael Demyan
  • How to Build Trust and Rapport to Maximize Your Business June 18, 2020
    86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
    Orlando Gonzalez
  • Your Content is Boring – Here’s How to Boost Engagement June 11, 2020
    You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
    Michael Demyan
  • How to Optimize Your Social Media Accounts for Business June 1, 2020
    Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
    Alexandra Gomez

More from our blog

See all posts