With almost 2 billion active users, you see an opportunity for your business every time you see Facebook. But how do you advertise on Facebook? You use Facebook to see what family and friends are up to, but when it comes to your business you don’t know where to start. Don’t worry, business advertising on Facebook doesn’t have to be a hassle.
How Do You Advertise On Facebook?
The first step is easy: create a page. A page will be the hub for your business on Facebook and a great way to connect with customers. If you were thinking of using a profile for your business (or already are), don’t. You’re going to miss out on features that Facebook has created to maximize exposure on the site. So go ahead and create a page for your business.
Your page is set, it’s time to advertise. There are two different options for creating a Facebook advertisement, the Facebook ads creator and the Power Editor. Ignore the power editor for now. Since you’re new to Facebook Ads, the Ads creator is a great way to get your first campaign off the ground
What Are Your Facebook Campaign Objectives?
There are many different options as far as the objectives you could achieve when it comes to business advertising on Facebook. Since you are just starting out, we suggest focusing on one of the next three.
Page Post Engagement
Clicks to Websites
Who Do You Want to Target?
The great thing about business advertising on Facebook is the ability to select your audience. You can create amazing ads with beautiful images but you need the right people to see them to really be successful. That’s where Facebook shines by allowing you to select who sees your ads by:
Are they already connected to your page
Where Should You Place Your Ad?
There are three main locations on Facebook that you can choose to display your ad, each with their own pros and cons. There’s the Facebook Newsfeed where the ads will show in a user’s feed (with a disclaimer saying “Sponsored”) along with the normal content they see from their friends and the people they follow. Then you have the Facebook Mobile News Feed which is great if your company has a mobile-friendly site. Last, but not least, you have Facebook Right-Hand Column Ads that sit directly beneath the “Trending” topics section. You can place ads in any or all of these places depending on your goals and budget.
Your Business Advertising on Facebook is Set, What’s Next?
How do you advertise on Facebook after you launch your campaign? First of all stay active! If somebody clicks on your ads or visits your Facebook page and sees that you are not active, they are not likely to check back. This can seem like a lot to do, especially if you are already busy with other facets of your business. If you are still unsure of how to advertise on Facebook, it can be a good idea to work with experts to help take your business to the next level. Get your Facebook Ad campaign started by contacting our social media experts in West Palm Beach online today!We would love to help your business reach its full potential in the digital world!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.