How to Create a LinkedIn Profile for Business

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LinkedIn is the world’s largest professional network.  It has 150 million users across the globe. With 10 new members joining every 5 seconds, this social media platform shows no signs slowing down. Is your business on LinkedIn? If not, it should be! LinkedIn is the ultimate way to build and promote your business. Learn how to create a LinkedIn profile for your business today!

How to Create a LinkedIn Profile in 6 Steps

Step #1: Create a Company Page

The first step to get your business started on LinkedIn is to create a Company Page. This is the easiest step. Go to “Interests” at the top of your personal homepage. Then click on “create company page” on the right side. Add your company name and email address. Only current employees are eligible to create a business profile, so you will need to verify that you’re an official company representative.

how to create a linkedin profile for your company

Step #2: Complete a Company Profile

Once your Company Page is created, its time to complete it. Type in an overview and detailed description of your company. Fill in general company information such as number of employees, company type, location, industry etc.  Don’t forget to mention any specialties, services, key products, and a few sentences about what makes your business unique.

Step #3: Upload Images

Now it’s time to bring your business profile to life. Make your Company Page stand out by uploading your company logo and a banner image. Your logo appears in your employees’ profiles and is what LinkedIn users see when they search for your company. Make sure to resize your logo and banner to fit the specific dimensions.

Step #4: Attract Followers

Get your page seen by gaining followers. Your employees are the best place to start. Encourage them to add your company to their personal profiles. By doing this, they automatically become followers and can comment on, share, and like your company updates to help expand your reach. Another effective way to attract followers is by adding a link to your page in your email signature and promoting your page in blogs and newsletters.

Step #5: Post Company Updates

Keep your followers coming back for more by regularly posting company updates. Share company news, industry-related articles, ask thought-provoking questions, provide links, and any other type of content that you think your audience will find interesting and helpful. If you solve a problem for users, or find a way to make their jobs easier, they’ll share your content and your audience will grow.

Step #6: Analyze and Optimize

How do you know if all of your efforts are paying off? You analyze statistics. Luckily, LinkedIn provides data so you can track engagement on posts, follower growth, and key metrics and trends. You can use this priceless data to optimize, refine, and customize your future content.

how to create a linkedin profile

Now that you know how to create a LinkedIn profile for your business, start using it! LinkedIn will help your company reach new levels of success. If you’re interested in learning more about how to create a LinkedIn profile or LinkedIn in general, Digital Resource can help! Connect with our social media marketing agency in West Palm Beach online today!

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