Many businesses that incorporate SEO strategies into their digital advertising campaigns find themselves stalling when it comes to attracting more traffic. The SEO plateau seems to be all too common, but we are here to fix that. Here are a few ways you can make sure that you are getting the most out of your efforts to optimize and find new places to draw traffic from.
Win them over to your side.
One of the best things you can do to get the ball rolling in terms of drawing traffic over social media is to insert yourself into meaningful engagements across social media platforms. The best way to do this is to find groups of people in say Facebook groups for example that are interested in a certain subject. This group of people will be much more receptive to your messages. The more meaningful engagements you foster, the more positive reviews you can expect to see in the future.
Inserting your brand into things like online forums and discussions can massively boost your visibility and increases the chances that users will share your content or positively review it. This can make a big difference in your image and in your public relations. Meaningful engagements will also help to create a perceived value for your brand, as your weighing-in will produce an effect that likens you to an expert in your area. Keep your engagements positive and you will have more positive interactions in general with customers.
Produce Audio Content
Let your voice be heard.
With the introduction of the Internet, the radio slot had died as an effective advertising tool. This has been replaced by advertisements from popular podcast hosts, as online audio content has taken over the market. This means this it is more important now than ever to take the time to record and produce some quality audio content that people want to hear. This is an easy way to get more traffic through listeners and from content sharing, as it increases the visibility of your content.
This can be a challenge for industry-based podcasts, but the numbers show that podcasts have taken over the audio-based advertising market due to their vast listenership and followings of several million people for some of the most popular shows. There are plenty of platforms to record and release the audio for free for this purpose, such as Sound Cloud and others. If you think this might be too time-consuming, then it might be a good idea to hire a media company to produce your content for you.
Build an Email List
Update your email strategy.
Many people who initiate their own advertising campaigns seem to forget about the potential of a social media push to gather email addresses for use as an advertising tool. If you use sites like Facebook and Instagram, you can use the public information of users to target them and send email advertisements directly to their inboxes. Because this information is public, it is free for companies to use to gather email directories.
Emails might seem like an outdated way of advertising, but with the use of certain key SEO features, even your emails can serve as a great alternative source for organic traffic. Emails that are well constructed and have an attractive subject line actually stand a pretty good chance of being opened compared to some pay per click advertising. Incorporating Emails into your strategy is an easy way to build up a presence and increase your visibility. Another great way to use emails to your advantage is to offer special discounts and sales, creating an air of exclusivity.
Optimize Different Search Engines
Use different platforms for better visibility.
Many people concentrate on Google because it is such a dominant search tool and because it owns many search-related enterprises. However, investing your time into optimizing your presence on other search results can also bring you more followers, visitors, and customers. While Google might be the take the biggest share, other search engines like Yahoo and Bing also account for millions of searches that you could be missing out on by only optimizing on Google. Take the time to fill out information for all the major search sites and you will see a massive uptick in results.
Produce Video Content
Video is the wave of the future.
The most explosive addition to recent developments in digital advertising has been the incorporation of video content in addition to social media and other SEO venues. Video marketing is one of the most innovative tech solutions out currently because it carries a high rate for sharing and interaction. This means that if you are taking the time and resources to invest in video marketing, that you can expect huge returns in the future if you integrate it with your social media campaigns.
While video campaigns can be expensive and difficult to produce, if you use an external marketing company that specializes in video content, you can expect to see large gains from your investment. Video ads are the current leaders in interaction, be sure to use your keywords and they will serve you with many new leads and more shares. Shares are important because they can double or even triple your audience when shared on social media.
Draw More Traffic
If getting more people to spend time on your pages and share your content is a challenge for your business, then hiring a professional team of SEO experts might be your best bet. Digital Resource has all of the skills and technique necessary to build a campaign that is dynamic and responds to changes in the advertising environment over time. We are here to get more people through your door.
Don’t hesitate to give our office a call if you have any questions about SEO and digital advertising. We are here to get your business noticed around town
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.