“Make sure to add keywords!” This is a sentence you see time and time again when reading about SEO. But what are keywords and how do we find the best keywords for your industry or business?
What are SEO keywords?
SEO keywords are the specific words and phrases placed in your web content that make it possible for future customers to find your site via search engines.
Keywords are not only important, but they are necessary when it comes to SEO.
Picking the right keywords can make or break your site. This is why finding and utilizing keywords is one of the first and most crucial steps in any search engine optimization initiative.
Keyword research isn’t just one of the most important parts of your internet marketing strategy, but also one of the most difficult. It is hard to pinpoint what you are supposed to be looking for, and often a system isn’t in place for how to do keyword research effectively.
Lucky for you, keyword research can be simplified into 3 simple steps.
3-Steps to Find the Best Keywords
Create a list of possible keywords
Craft a list of about five or six keywords that you can use to begin your research. An easy hack for this is to ask yourself: what do potential clients search for when they look for information in my industry?
Try not to stress too much about generating this list, it is just a starting a point.
Determine the popularity and competition score of each keyword
Use keywords research tools like the Google Keyword Adwords Tool to check out how popular your keywords are. Aim for keywords that attract lots of monthly searches. More searches mean that more people need information on that particular subject.
Next, it is important to look at how much competition each of keywords face. In other words, how many other websites are using this keyword? If there are a lot, then it just means you will have a more difficult time ranking well for that keyword.
Aim for keywords that have lots of searches (high popularity) and very few other websites trying to rank for it (low competition).
Discover (and research) other related keywords
When conducting step 2 (determining the popularity and competition), your research tool will also give you a list of related keywords to consider.
Look at the list of suggested keywords, pick a few that might seem like a good fit, and then run the same tests for competition and popularity that you ran on your original list of possible targets. This is a good way to catch any keywords that your initial list might have missed.
How Do I Pick the Best Keywords?
After all of the steps are done, it is time to decide on a few primary keywords. For a piece of content (such as a blog post or article), you will want to pick one primary keyword. For an entire site, you will be better off picking three or four. You can pick the winner(s) by making an educated decision, based on all of your research, on which keywords you want to use.
Keywords are the foundation to all your other SEO efforts. It is well worth the time and investment to ensure that you find the right keywords to ensure that the right audience can find you. Whether you’re writing about kitten care, dental floss, real estate, or any other topic, these steps can help find the best keywords for you.
If you still have questions about keywords, choosing the right ones, or on search engine optimization, you can visit our SEO company online or call us at 561-429-2585. We are your one stop shop for everything internet marketing and we can help your business grow via its online presence. Contact us today!