Facebook engagement is a critical aspect of any social media strategy. Up to 25% of all traffic to websites is now driven by Facebook posts. In the past, just writing a Facebook post and asking for a LIKE, share, or comment was all it took to receive active Facebook engagement on your business page. Today it takes far more than that. To get your audience to engage, you have to get creative.
Is your business struggling with Facebook engagement? Are you looking for ways to improve your Facebook engagement? Then keep reading. Here are 6 ways to increase your Facebook engagement today!
Start a Contest
Contests are a great way to increase Facebook engagement. In fact, 35% of Facebook fans like a page so they can participate in contests. Give away gift certificates and discounts to people who engage. This not only rewards loyal fans, but it gets followers excited and causes them to frequently check you page to check if they won. The thrill of potentially getting something for free is a great incentive, and would most likely have little cost when compared with the Facebook engagement payoff.
Make Use of Visuals
Light up the newsfeed and increase Facebook engagement with eye-catching visuals. Images stand out significantly more than a mere status update or link. Utilize interesting quotes, beautiful graphics, entertaining videos, or anything else that might stop followers from scrolling to engage with your page. Try to use a similar look with all of your images to create easy recognition and brand awareness.
Create Valuable Content
Increase Facebook engagement by creating valuable content. This is the most effective way to build loyalty and trust with your audience. Make use of your skills and experience by giving away tips and tutorials with no-strings-attached. Valuable content will keep your followers coming back for more.
One great way to get you followers to engage is to give them something to talk about. Questions are a great way to spark dialogue on your page and responses on your posts. Research shows that question posts lead to 100% more comments. Ask you audience questions about current events or important changes within your industry. Make your audience think and eager to respond. Not only does this increase Facebook engagement, but it offers valuable insight into what matters most to your fans.
Post Trending Topics
Posting about trending topics capitalizes on conversations happening right now in your field. Sharing a hot news story will turn Facebook into a virtual water cooler. You followers will discuss their thoughts with others. They might even share it. You can also use tagging and hashtags to give trending posts more visibility. Facebook engagement will increase significantly as a result.
The last ingredient you need to generate Facebook engagement is consistency. To do this, try creating a posting calendar. This lets you plan ahead so that you don’t have to rush last minute to find content to share. You can then schedule your posts to publish regularly throughout the week. The ideal amount to post is once a day. Being consistent is how your page can remain interesting and fresh. Don’t forget to post at the best times for your target audience as well.
Even if you are currently struggling with engagement on Facebook, don’t give up. With more than 1.3 billion users, Facebook can be a resource. All you need to do is create the right type of content that will inspire and encourage interactions. It’s important to remember, however, that what works for one company might not work for another. Make sure you find the tactics that work the best for you and your business.
Need more help with Facebook, social media, or internet marketing in general? Contact our West Palm Beach internet marketing agency! We are social media experts that would love to help your business grow its online presence. Call us at 561-429-2585 or connect with us online today!
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]