Social media has crossed over from new media fad to necessary marketing tool. The ability to directly engage your customers, and vice versa, is something you have to incorporate into your marketing strategy. You should think of how to manage your social media, whether it’s on Facebook, Google+, Pinterest or any other social network currently available. Your business should have a presence on more than one of these platforms. If you are in West Palm Beach, for example, that should be part of your marketing efforts. Let’s look at where to start.
What Does It Mean To Manage Your Social Media?
Managing your social media is much more than just having accounts on a few different social platforms. A law firm in West Palm Beach can have a Facebook page, Google+ account and YouTube account. But are those accounts are being managed correctly? Are they answering questions quickly? Responding to comments and engaging their audience in each platform?
To Properly Manage Your Social Media, You Have To Be Dependable
Dependable? Yes, dependable. You have to have a constant, consistent and reliable flow of content being posted on your social media accounts. If you are a West Palm Beach company managing several social media accounts, people will only trust you if they can rely on you. If you are providing useful and intriguing content on a regular basis is crucial. Remember, anyone can create a social media account, but only those who nurture those accounts can be successful.
Give Your Company A Voice, A Local Voice
If your company is a West Palm Beach bakery, then let it be known. Having a social presence doesn’t mean you can’t focus on a local audience. Quite the contrary, people are constantly looking for local businesses online to follow. I want to know when the pumpkin cupcakes are coming back. When can I pass by to finally get some gingerbread cookies? Focusing on promoting the local aspect of your business is a big plus.
Which Social Media Platform Should I Start With?
Facebook is the place to start, sorry Google+, Twitter, Pinterest and the rest. You can add as many platforms to your social strategy as you can handle. But to manage your social media and see results quickly and efficiently then start with the network that has over 1.71 billion users. Along with having the largest user base, Facebook users spend more time on the platform than on any other.
Managing your social media can seem like a daunting task or maybe you don’t have the time to add social media management to your daily responsabilities. If that’s the case, then working with a team of experts is the way to go. With Digital Resource on your team, it’ll be the best decision you ever made as far as your social media strategy goes. Contact our social media marketing company in West Palm Beach today to speak to a specialist about managing your social media strategy, absolutely FREE. Call us today at (561) 429-2585 or contact us online!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.