Millennials are currently the largest generation in the United Sates. These 80 million young adults, who are between the ages of 18 and 34, are not just sitting pretty. They are spending. In fact, millennials are spending more than $600 billion annually. It’s time for your business to tap into this lucrative market with an effective online marketing strategy! Keep reading to learn how to market online to millennials!
How to Market Online to Millennials
1) Be Present on Social Media
One of the best ways to market online to millennials by being present on social media. 90% of young adults are on social media. 81% of them use social media platforms to interact with brands. The most popular platforms among young adults are Facebook, Instagram, Snapchat, Twitter, and Pinterest. Millennials spend about an hour a day on Facebook alone.
This generation is actively on social media, and your business needs to be actively on it too. In order to be present on social media, you must create business profiles on all relevant platforms. But just having profiles isn’t enough. You also have to post engaging content and interact with your audience in order to keep millennials engaged and build customer loyalty.
2) Be Smartphone and Tablet Friendly
Unlike past generations, millennials consume content across multiple platforms. They use tablets, laptops, and smartphones. For example, 55% of millennials watch videos several times a day on multiple devices. And videos are only one type of content! Out of all the devices, smartphones reign supreme. 85% of millennials own a mobile device, more than any other generation by a long shot.
The use of smartphones and tablets makes it essential to be smartphone and tablet friendly when targeting this generation. As a result, make sure your landing page is optimized, your website loads quickly, and that your call to action is clear, even on smaller screens.
3) Be Personal
Millennials want to feel connected and involved when it comes to their purchases. In order to do this, your marketing has to be personal and customer-driven. 85% of millennials are more likely to make a purchase if it is personalized.
You can make your marketing efforts more personal by focusing on useful, entertaining, and relevant content. Try to organically introduce your products and services. Don’t be pushy! Show how you can help them and build a strong brand-consumer relationship. Remember to respond when they share, like, pin, tweet, snap, forward, comment, or message to show that you care. Millennials are more likely to become customers if they feel a personal connection with your brand.
Now that you know how to market online to millennials, it’s time to put these techniques into action! Effectively target millennials and turn them into customers by being present on social media, making sure your website is smartphone and tablet friendly, and getting personal. If you have any questions about how to market online to millennials or any other type of audience, contact Digital Resource! Our digital experts can help your business reach new levels of success! Connect with our South Florida internet marketing company online today!