Google just announced major news: it will soon be launching mobile-first indexing. This means that soon Google will look for ranking signals primarily on the mobile version of your website, with the desktop version as a backup. This is a huge change. Google used to look at the desktop version of your site to create its rankings. However, after noticing that there are more mobile searches than desktop searches, they realized that it was time to make an adjustment. While this update certainly will create a better user experience, it will also create a need for you to make a few tweaks to your website. This new index won’t officially launch for another few months. However, we know, as an online marketing company, that it’s important to learn how to optimize your website for the mobile-first index now, rather than later. Keep reading to find out how!
How to Optimize Your Website for Google’s Mobile-First Index
1. Update Your Mobile Design
Website design, and now specifically mobile design, can have a huge impact on your rankings. One of the biggest design factors is responsiveness. Make sure that your website is designed to be responsive on smart phone and tablets. It’s a simple way to optimize your mobile site design and increase your search rankings.
2. Avoid Flash
Never use Flash. Apple doesn’t let Flash work on their mobile devices, i.e. the iPhone. As a result, many smart phone users can’t view Flash elements on their mobile devices. Instead, try to add cool elements using HTML 5 or Java. Google will thank you for it and give you better rankings.
3. Be “Finger-Friendly”
Mobile users navigate and surf the web using their finger. Therefore, it’s essential to make your mobile website “finger-friendly.” Do this by allowing them to scroll and tap through your site with ease. Both browsers and search engines find accidental taps annoying and will penalize you for it.
4. Get Rid of Pop-Ups
We know that getting leads is important. However, you don’t try to get leads by overloading your mobile site with pop-ups. It will make anyone who visits your website frustrated and leave. In addition to costing you potential customers, pop-ups guarantee a decrease in your rankings thanks to the higher bounce rate.
5. Get Help from an Online Marketing Company
Even if you follow these tips on how to optimize your website for Google’s mobile-first index, it still is a lot of work. Furthermore, optimizing requires constant attention and advanced knowledge in Search Engine Optimization (SEO) techniques. As a result, if you want the best possible search rankings, you must work with an online marketing company.
There’s no time like the present to begin preparing for Google’s mobile-first index. By knowing how to optimize your website for it now, you’ll get a leg up on your competition and your search rankings. Contact our online marketing company to start optimizing today! Our digital experts in West Palm Beach will make sure that you are fully prepared for any and all Google updates! Get a free online marketing analysis today!