How to Prepare Your SEO Campaign for 2016

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As the holiday season approaches, so does the New Year! And what better way to ring in 2016 than by analyzing the upcoming trends in search engine optimization (SEO) and preparing your business online for said trends? Between your brain storming your New Year’s resolutions and goal creation, definitely look at these trends and start implementing them today to make sure 2016 is a successful year for your business!

There are a couple new things that will start becoming more and more relevant as the year, and the technology, progresses. Then there are some trends, that you are probably already very familiar with, that will only continue to strengthen through the year!

Video Marketing

YouTube is the second largest search engine right behind Google itself. It is the third most visited site on the web as more and more consumers are seeking visual representations of information. It is estimated that by 2019 videos will account for 80% of the global web traffic. Your clients are modifying the way that they are consuming information. They see videos as more engaging and an easier user experience and so the population is all gravitating towards it.

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What does that mean for your business’ SEO campaign? That you need to start incorporating it into your content creation strategy! A lot of businesses are unaware that your videos can rank online for searched keywords and you can optimize it to do so! Obviously your views, likes, and shares all affect video rankings, but you can also manipulate the meta data to include keywords and title optimize it to help users find your videos easier! Also, establishing a presence on YouTube by optimizing your channel and gaining subscribers will also help in your SEO campaign.

Social Media Marketing

It’s already well known that social media plays an enormous role in your SEO campaign. A powerful SEO strategy would include both optimizing techniques and social media marketing. What not a lot of people are aware of is how heavily influenced Google rankings are by social media outlets like Facebook and Twitter. It has been reported that Google has already made connections with major social media channels, however, and the trend prediction is that social cues will play a hugely important role and be more readily indexed by search engines.

Although most businesses understand the role that social outlets play in internet marketing, there has been a thin line of separation between “web” and “social media”. A Line which will get much thinner, if not diminish, in the coming year! Your business needs to have a presence on all the social media networks. Consumers use that information to find, connect and stay loyal to brands. Making your consumers research you too heavily in order to find information will make it an unpleasant user experience and an unhappy customer. Being present as a brand in your consumers’ space will help them connect more easily with you and stay loyal to you as a customer.

Mobile Apps

Of all the time spend on online digital media, 52% of that is spend on mobile apps. We already know that mobile optimization is an integral part of maintaining your presence online. But the trend is slowly changing from users just going online on their mobile devices to users spending 89% of their mobile time on apps. Not only is it a growing consumer trend, but Google is also reported to be starting to index apps for search purposes.

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This means that consumers are going to want to find businesses and interact with them exclusively on apps while they’re on their mobile devices. They will eventually expect more than simply a mobile responsive website. Before jumping on board full throttle, you will definitely want to ensure that an app will play a part in bettering your business and will have a specific purpose in your overall internet marketing strategy. Apps will need to be optimized and proper links will need to be set up. This is a newer trend which you will need keep an eye on and monitor as we progress through the year.

Voice Searches and Digital Assistants

How familiar are you with Siri, Google Now, Amazon Echo or Cortana? They are all digital assistants which help consumers conduct online searches using voice queries. This function gained popularity a couple months back and has really taken off in the latter part of this year. How will this effect your search engine optimization strategy?

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By having the ability to voice your question, you are more likely to use conversational and colloquial language. That means keywords are going to change drastically, and the websites that have a more conversational and colloquial feel will be rewarded in the search rankings. Just a couple years back, consumers were using one-word keyword searches and businesses were optimizing for this shortened and quick way of searching. With new technology, however, speaking normally and asking for something using regular, everyday vocabulary will be the new way of quick-searching. If you want to be found, your keywords will have to match this trend.

We, here at our internet marketing agency in West Palm Beach, are up to date on the trends and ready to optimize any business at any time! If you would like more information about what ways you can modify your search engine strategy to stay with the times, or if you would like to begin an SEO campaign, give us a call at 561-429-2585 or visit us online today!

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

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