Knowing how to SEO before you launch your website isn’t just possible, it is critical for any business. It’s easy to focus purely on design during the building phase of your website. But it doesn’t matter how attractive your website is if no one can find you.
Way too often, businesses fail to do pre-launch SEO. This results in poor search rankings. The site is ignored. It begins and remains buried deep in the results. The only way to get out is a long and ruthless climb. Understanding how to SEO before your launch date is essential if you don’t want this to happen to you.
Additionally, if you spent so much time, effort, and money on building your website, would you want to alter it to meet SEO needs? Probably not! Make sure that you know how to SEO before the launch, so you don’t have to design your website twice.
Realizing WHY you need to know how to SEO before your website launches is the easy part. But knowing HOW to SEO before it’s up and running is where it gets tricky. But don’t worry, we are here to help!
Here is how to SEO in 5 smart ways before your website launches:
Pick a SEO-friendly domain name
Choosing a domain name that is keyword friendly is an essential first step if you want to get noticed by search engines. The order of your keywords doesn’t matter to search engines. The essential parts to this step is to figure out what your company’s keywords are, putting them in your domain name, and registering the name ASAP.
Create a “coming soon” page
Search engines love older domains. As a result, a “coming soon” page is a great way to build authority and up your ranking. The sooner you create the page, the better. Your coming soon page should include basic information, how to contact you, a call to action, and a lead capture form for your visitors to fill out. Everyone loves gifts, so try to offer something in exchange to your potential visitors’ emails. This is a great way to not only build authority, but also get email addresses so that you can begin email marketing strategies and nurture your audience before you launch.
Build social media profiles on relevant platforms
Creating a social media following is another critical step to jumpstart your SEO. If you engage your audience on relevant social media platforms and share great content, you are building trust and furthering your reputation as an authority in your industry. Make sure that you have complete profiles on Facebook, Twitter, YouTube, LinkedIn, Google+ and any other platforms that will allow you to speak directly to your target audience.
Connect each of these profiles with your “coming soon” page to make it easy for people to connect and stay updated about your launch.
Prepare content for your site
The way to ensure that visitors even want to go to your new site is by having tons of engaging content right away. Optimized and actionable content will bring masses of organic traffic, no matter the age of your site. Blogs, texts, photos, and videos are great for this!
Not matter what type of content you prepare, just remember to insert keywords. You want to make sure that every piece of content is optimized. This should lead you to some great initial rankings.
Publicize your content
This is the last step to know how to SEO your website before it launches. It is critical to share content with your email subscribers, social media outlets, and other bloggers. This will secure backlinks and get yourself indexed. Additionally, you’ll build trust and expand your following.
Of course, you can always choose to wait to learn how to do SEO after you’ve created your website. But if you do that, be prepared to wait for the results.
Don’t wait. Get a head start. Follow these steps. Reap the benefits. Know how to SEO before your website launches.
It’s important not just to SEO, but to put in the time and effort to SEO right. If you need help with developing SEO strategies or any other questions about your online presence, please contact us. We are a West Palm Beach Digital Marketing Agency that would love to help grow your business online. Call us at 561-429-2585 or connect with us online today!