Wondering why your website is not ranking on Google when searching your business with local keywords? Don’t panic, this is a huge problem for many businesses. They miss out on traffic and potential customers when they do not implement local SEO for their website. Times have changed. People hardly use phone books to find local businesses anymore. In fact, 54% of Americans have replaced phone books with the Internet. So, isn’t it time you take advantage of learning how to target local SEO for your business?
How to Target Local SEO with Keywords
To target local SEO for your business, you need to keep a list of keywords that you will implement in your website, known as “on-site SEO.” You may use these words in the content creation of your website to create “keyword density.” The more blogs and content you create with locally-based keywords, such as the city, county, and general area of your business, the more likely it is that Google searchers will find your website. Do not stuff keywords carelessly on any of your pages. It will hurt, not help, your local SEO. Target your keywords based on your business, your competitors, and most importantly, what your potential customers are searching! For example, if you sell subs, but your customers consistently search for “hoagies,” or “sandwiches,” then use those keywords, too. Results come from practice, not only theory. Remember, keywords are not static, they adapt and morph to the trends of online searches.
How to Target Local SEO with Inbound Marketing
Building on-site SEO is not the only way to target local SEO for your business. You need to demonstrate inbound marketing, or building links to your website on other platforms, such as social media and reputable websites. Even social media gets billions of search queries. Twitter, for example, garnered 19 billion searches on their platform in one month! Google indexes these links in a hierarchy of importance based on quality, relevance, and authority. Do not post links to your website on irrelevant, shoddy websites. Instead, find relevant, highly regarded websites on which to post links to your website. Target local SEO for your business by building a roadmap on the web that points to your website. That is what inbound marketing is all about: posting quality content via blogs, social media, and more, with links to relevant pages on your website. Remember: Make quality the majority, but keep quantity a priority.
Target Local SEO with Directories and Format
Get your website on local directories to target local SEO for your business. Since the Google Pigeon updates were established in 2014, directories like Yelp and Google + have seen an increase in page rank. Use local directories to leverage higher page results and target local SEO. Imagine how users are searching directories. They are usually searching with mobile devices. What does this mean for your local SEO strategy? You need to format your website to mobile devices, known as a responsive website. Formatting your website for cellphones, tablets, and all other mobile devices, increases your traffic immensely, as more and more people are searching local businesses on mobile devices.
How to Target Local SEO
Sounds simple, right? Let’s review how to target local SEO to increase traffic and sales to your website. Make a list of keywords that pertain to your business’s service and general area. Then, find synonyms for those keywords, too. Apply those keywords to the content on your website. Place links to your website on other pages around the web. Choose reputable websites with authoritative content. Create and maintain business pages on directories, such as Google Plus, Yelp, and more. Focus on quality more than quantity. Give your potential customers content that inspires them to read more and share with others. For more information regarding how to target local SEO for your business, contact our team of local SEO specialists online, or call us at 561-429-2585.