The use of keywords in online marketing allows you to stay on top of current marketing strategies, foresee shifts in demand, and produce content that users actually want. Keep reading to learn how to use West Palm Beach SEO keywords!
Benefits of Using West Palm Beach SEO Keywords
Keywords are essential to improving your rank on search engines. Ultimately, companies want to rank on the first page, with the hopes of being at the top. For local businesses, West Palm Beach SEO keywords are what your content should contain. Relating a highly searched word or phrase to your social media posts, website, and/or blogs will greater your company’s chance of being discovered through online searches. Eventually, this will then bring in more traffic, widening your audience. With more traffic comes more engagement on your social media pages, so make sure to be vigilant with your interactions.
Types of Keywords
The most common types of Palm Beach SEO keywords are those found in the dropdown of search engines. Google, having more than 2.3 million searches per minute, gives great insight on what users are typing in. Learn the most popular ways of wording phrases to better your content and to reach more people with this autocomplete feature.
Another tool to use to find the best West Palm Beach SEO keywords are the search bars in social media platforms. Although the dropdown menu doesn’t autocomplete like the search engines, it does show you how many other people have used that same tag, letting you know what is trending at the time. Also, these keywords are in the form of hashtags, which are links within the social media platform that directly associate your content with whatever hashtag you used. You can use multiple tags in order to target any and all phrases related to your post.
For example, let’s say you have a dental practice and you want to post a picture that insinuates a dental cleaning. After writing a short blurb, use hashtags such as these:
Don’t forget to leave out the space between the # and the first letter!
Finding Inspiration for Keywords
Don’t know where to begin when it comes to choosing your West Palm Beach SEO keywords? Think local! How can you relate SunFest to your restaurant? How can Cleamtis by Night benefit your eye doctor practice? Is there something you can promote at Saturday’s Green Market? Whatever route you choose, make it relevant. Using keywords that directly relate to current events in your area is sure to bring in more traffic and make you a relatable company!
Using Keywords on Social Media
Your company’s online presence is largely determined by your content on your website and on social media. Linking hashtags to your page and using West Palm Beach SEO keywords are essential to growing your brand. If you are unsure about how to go about posting to multiple social media accounts, or don’t have the time, contact your local internet marketing company, Digital Resource! We are proficient in SEO and will provide you with a FREE Internet Marketing Analysis!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!