How to Write Headlines for Business | Content Marketing

No Comments

Knowing how to write headlines is necessary for effective content marketing. The headline is the first impression you make on a potential reader. It is what determines whether the potential reader will become an actual customer. On average, only 2 out of 10 people will read past the headline copy. Without knowing how to write headlines that draw readers in, the rest of your words may as well not even exist.

Do you want the potential reader to become a potential customer? Then you are going to need to know how to write headlines. Keep reading to find out how to write headlines for your business’ blog that convert.

What are the best headline formulas?Utilizing something called the “four u’s” is essential if you want to know how to write headlines that convince browsers to keep reading. The four u’s are rules of thumb that have been proven to be extremely effective way to bring customers to your business.

How to Write Headlines with the Four U’s:

  • Your headline should be unique

The first thing to consider is how to write headlines that are unique. Today’s readers are accustomed to being bombarded with articles and sales pitches nonstop. As a result, your headlines have to stand out from the crowd to become appealing.

  • Your headline should be ultra-specific

In addition to being unique, you have to know how to write headlines that are ultra-specific. They must provide enough information to let readers know whether or not the content will be interesting to them. If your business’ headlines aren’t specific enough, people will just assume that it isn’t something they’re interested in.

  • Your headline should convey a sense of urgency

 When possible, know how to write headlines that convey a sense of urgency. Your headlines should include something that compels browsers to continue reading or miss out. Use words such as “now,” “today,” “10 days,” “before,” etc. When this tactic is used, it works extremely well.

  • Your headline should be useful

Lastly, and arguably most importantly, know how to write headlines that are useful. If your headlines don’t convey a benefit, it may not give people a reason to read past the headline. Readers want to know what benefit they will receive from reading what you’ve written.


 

So based on this method, your business needs to how to write headlines that are UNIQUE, ULTRA-SPECIFIC, URGENT, and USEFUL.

A perfect example of changing a boring old headline into an effective business headline can be seen with: “Eat Broccoli”. After we add unique, ultra-specific, urgent, and useful words “Eat Broccoli” becomes “7 Broccoli Recipes with Chocolate to Make Today.” You want to click on the second one right?!

It will be extremely difficult to place all four in a single headline, but you should always try to include at least one or two. Just remember: the more you have in the headline, the more compelling the headline will be.

There’s no restriction on how creative you can be with your headlines. Have fun with it! Don’t be afraid to test out different headlines and see which get more clicks. Also, feel free to find inspiration from headlines that catch your eye. Use it for your business by putting your own spin on it.

Headlines are the front door to your business blog. Make it a door that your potential customers will want to open. The better your headlines are, the more your business will improve!

Interested in learning more about headlines or content marketing in general? We are a West Palm Beach internet marketing company that would love to help! Contact us today so that your business can reach its greatest potential. Give us a call at (561) 429-2585 or visit us online!

 

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager
  • 5 Website Design Terms You Should Know April 20, 2020
    38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]
    Nicholas LeTourneau

More from our blog

See all posts