You’re a business that wants to grow its client base. You want your past clients to recommend your products or services. You want people to talk about you to their friends to spread the word. You want to stay in touch with all your clients to make sure they are happy with your product or service and you want to advertise to as many new people as possible to gain more clients… but You DO NOT want to break the bank. It is a lot of work to stay connected with everyone, and if it was not for the amazing modern day tool of social media, accomplishing all of those tasks to grow your business and running your business– almost impossible.
But lucky for the present day business owner, you have Social Media, in all of its glory, to rely on. A lot of business owner’s set up a website and believe their internet presence is complete. A couple years back, a website was enough, but times have changed and your business’ digital storefront extends far beyond that, whether you want it to or not. The question is whether you will take advantage of Social Media as a tool or let it run over your business. Need help deciding if Social Media is really worth spending time on? Read through the next couple lines and maybe towards the end you’ll have a better idea of how you want to utilize Social Media.
Brand Exposure: When all your business has is a website, it is much harder for someone to stumble upon (no pun intended) your page. People may be looking for your product or service, but they don’t know they are looking for you. When your business is utilizing Social Media, your brand and your name will be in the forefront of your audience’s mind. How? Remember how you wanted people to talk about your business, recommend it to their friends, acquaintances, co-workers, even strangers!? Well, Social Media is the ultimate platform for Word of Mouth and referral business. When a customer you have walks out of your business and says, “That was the most amazing _____ I ever had,” they the proceed to go onto their Social Media accounts and post all about it! A Twitter user has an average of 208 Followers and the average Facebook user has about 338 friends. If your client, that just had the most amazing _____, walks out of your business and writes about it and tags you and follows you online, all of their friends, followers and more will see you! Maybe one of those on average 500 followers were thinking, “I really need a ______, but I don’t know where to go or what to do,” and then boom! Their friend endorses you online and you’ve got the in! Now that person is going to click on your business page, do some investigative work, and you just got a new client!
Even better would be if your client that just had the most amazing _____ walks out and posts an online review! On average, 88% of consumers trust online reviews as much as personal recommendations. That means, a potential client could be searching for whatever service or product you provide, come across an online review from Yelp, TripAdvisor or Google+ about your business, and they are going to take the word of a complete stranger 88% of the time. That review could make or break your brand! Now people have the ability to not only influence their direct sphere, but also the strangers on review sites! A business would dream of having that kind of impact on so many people… And now the dream is a reality! If you harness Social Media and use it the right way, your Brand can blow up!
Connecting with Your Audience: People are more receptive to people. Which means, the average person would much rather do business with another person than a “corporation”. By putting your business on Social Media, and utilizing the features, posting, Tweeting, etc., people will connect with you on a different level. You will become real to them. Interacting and engaging with your followers will lead to more brand loyalty, improved customer service and ultimately, more business. A study found that Americans who follow brands in social are more loyal to those brands. In other words, if they took the time to connect and show their followers what brands they follow, that means they actually like your business and will most likely continue frequenting it. Then to add another layer, engaging with your followers online will not only allow them to grow fonder of you, but also demonstrate to the general public your customer service skills. It will leave them with the impression that you truly care. You’re not just a machine spitting out posts, sharing generic content automatically, but much more hands-on and caring; and people want to work with other people who care. Don’t be afraid of negative posts, because to pony off the previous point, you can demonstrate your customer service skills if someone brings up an issue. Social Media gives you the platform to communicate immediately with consumers to ensure that their experience was nothing short of great. If someone posts an online review or writes something negative about your business, you can instantly follow up and again, since it’s in the public arena, you can show others that took care of the issue and the customer. If you are not on the Social Media platform where clients are venting their frustrations, they will end up talking negatively about you without you knowing or having ability to respond or address their issues. Social Media means You can be completely in-tune with your customers, their wants, needs, and concerns, based on their posts, which will lead to repeat and new business.
Keep Up with the Competition: Capitalism is beautiful and the American way and it also means that competition is alive and well, and for your business to continue growing and developing you need to make sure you’re not behind on the latest and greatest! Social Media is being utilized by all sectors of all industries. Locally you may still be able to be the first to the Social Media frontier, but in general, Social Media has proven to be effective and lucrative, so businesses have taken advantage of such a great opportunity. Remember, people build more brand loyalty when they’re connecting with businesses online, so the sooner you get your business online and build a following, the better. That’s not to say you’re too late, and your competition has already claimed dibs on everybody- it’s just saying you may need to play catch up if you’re starting later and that you’ll have a great advantage if you’re starting earlier.
Social Media plays an incredibly important role in modern business. You have a much wider net to throw into the ocean of business. You can reach more people, faster than ever. You can share the great experiences people have with your business, you can connect with your customers and build your brand following. A wider net means more responsibility. Ensure that you are running your business’ Social Media and that Social Media isn’t running your business… Control your presence online, don’t let others do it. Ultimately, take advantage of the power of Social Media.
If you need help managing your brand or business online, feel free to contact us today! We can provide you with a FREE Social Media analysis today! We manage clients pages and posts, as well as, website creation and maintenance, SEO services and more! We are you one stop shop for all things digital, call us today at (948) 990-3179 or contact us online!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!