I doubt anyone would disagree that social media is extremely important in the internet age we live in today. One common misconception, however, is which media sites a business should be on. Based on individual factors of your business, certain outlets will help enhance your social media presence. But what are these outlets? Where should you be focusing the most of your efforts? Social media presence isn’t a fad or a trend, so it is important to understand what is best for your business now rather than later. With the vast array of potential social media sites, we are going to break down why the ‘Big Four’ affect your social media presence the most.
#1 Social Media Presence: Facebook
By far the biggest influence on any social media network is Facebook. Chances are you have a personal Facebook account, but if you don’t have a business Facebook you are missing out. With over 1.3 billion users, it has become a part of everyday life for the online experience. Browsing pictures, viewing profiles, and engaging with other users are just small aspects of what Facebook for business can do. On average, each Facebook user is connected to an average 80 pages and that’s where you come in. With active engagement, your business can elevate its presence on Facebook while fostering positive client relationships.
With a focus on brand loyalty, Twitter is a resource your business needs to enhance your social media presence. Great content from Twitter can cause likes, retweets and follows, all the while building your social media presence. When researching a product or a brand, Twitter has become an active resource of direct communication with a brand. In a more laid-back setting than most social media outlets, Twitter allows for a personal connection between the company and customer. With the ability to reach your company at any time, Twitter is quickly becoming a necessity for strong social media presence.
Every second, two new people join LinkedIn, with now more than 270 million users. This force to reckoned with has managed to even surpass Facebook as the leading social platform for B2B marketers. As well, LinkedIn is the third most used social platform among business owners. The resources LinkedIn offers expand from effective recruiting new talent to posting content on your niche field. An added bonus of the LinkedIn platform is no filtered feeds. Unlike Facebook, when you post an update to the platform, it appears in your followers’ feeds, regardless of how often they have interacted with your posts. Your business can rest easy knowing your followers never miss an update you post.
Given the influence it has on search results, Google+ is a must have for businesses. The ability to post engaging content and build Google+ circles with community members is only a small part of what the outlet can offer your business. Google search is directly linked to the social media outlet. When you post an update, those updates are indexed in the Google search engine and will appear in search results. When prospective clients see your business in the search, your credibility will increase in the industry. Unlike Facebook’s ability to ‘like’ content, the ability to “+1” content on Google+ is not limited to social media. This marker is open to anyone who searches on Google. The possibilities for your business to reach customers is endless when it can utilize Google as a tool.
Social media presence is undoubtedly effective in many ways for small businesses to increase their exposure. The more active you become on social networking sites, the more searchable you become. Being able to maximize the power of the different outlets will set you apart from other competitors in your industry. Having a full-time team devoted to development and maintenance of your social media strategy allows you to dedicate your time elsewhere in the business. Our experienced team has helped grow the social media presence of many local businesses. Requesta free internet marketing analysisto learn insights about how to improve your online marketing and social media accounts.
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.