40% of online transactions happen on a mobile device
51% of marketing budgets are put into mobile ads
4 billion people use the internet on mobile
Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much to capitalize on. The times are much different now and mobile marketing is a necessity if you want your business on top.
What is mobile marketing exactly? Simply put, it’s marketing campaigns specifically targeted to mobile users. Since people spend hours a day on their phones, it’s a very important way to reach an audience. If you’re looking to improve your mobile marketing, check out some of these great tips.
One of the best (and first) things you can do to improve your mobile marketing is optimizing your website for mobile devices. Websites are typically made to fit a giant desktop screen and don’t always consider the idea of using a small touch screen. This can make them hard to navigate on mobile.
Mobile versions of websites are typically a simplified version of the full website, while still keeping the same visual cues as much as possible. Having a mobile optimized website is crucial for users on their phone, as they might not want to deal with the complexities of the full site. Dealing with that could result in them just leaving without a second thought.
Make a Mobile App
Mobile websites are great, and every business should have one, but if you want to go above and beyond, having your own app will do wonders for your company’s marketing strategy. A mobile app can be downloaded onto a user’s phone and can be used as a consistent base for your mobile marketing.
From the app, you’ll not only be able to provide all of your website’s information in a convenient way, you’ll also be able to add extra things, such as push notifications. When your app is downloaded, the user can opt to allow notifications to pop up on their device. This is the perfect opportunity for you to relay news, coupons, sales, and more.
Apps can be downloaded for free or can be purchasable, but in most cases it’s probably a good idea to make your app available for free. You might make some extra money if your business is popular enough, but the price tag will also drive some people away. Your main goal here is to get people to buy your product or service, not make money off the actual app.
Optimize Your Email Marketing
46 percent of all opened emails are opened on mobile devices. So just like with websites, if you want to improve your mobile marketing, your emails need to be mobile-friendly too. Emails can be sent out using HTML or plain text. HTML looks better, but plain text will definitely work on every device.
It’s probably best if you find a balance of these two versions and you can do that through literally using both types of emails. If you opt for the HTML version, which can include a bunch of fancy features, also include a plain text version in case the email doesn’t load correctly. It’s a win for both desktop and mobile users at the same time.
Text alerts already might seem a little old-fashioned, but they are actually still a powerful tool for improving mobile marketing. They are so powerful that SMS marketing campaigns perform seven times better than email campaigns.
The sign-up process is typically very simple, as you can have potential or past customers text a number that will automatically put them on an alert list, or you could use a sign-up form on your website. Just like notifications from an app, SMS marketing allows you to push out news and other information about your business straight to someone’s phone. It’s like they’re getting a text sent directly from you.
Use Social Media
Social media’s biggest source of traffic is through mobile devices. 91 percent of people use a mobile device to use social media. Social media is a great way for friends and family to connect, but it’s also a great way for you to connect with your potential customers.
Putting content on social media will drastically improve your reach to a wide variety of people. And with websites such as Facebook, you’re able to target specific demographics and locations with your advertisements and videos!
If you’re not using social media for marketing purposes, it’s something you should jump on immediately.
Photos and Videos
Reading on tiny phone screens can be difficult and taxing on your eyes, so for your mobile-focused content, you should focus less on walls of text and more on photos and videos. Photos and videos are great ways to catch people’s attention and are a great alternative to reading.
QR codes are a great and fun marketing technique that are also super easy to make. These codes look like a bunch of random black squares, lines, and rectangles, but they can take someone to a specific web page or deal once they’re scanned with a phone.
There are multiple QR code generators online which you can use to help boost your mobile marketing in a big way.
Looking for Guidance in the World of Mobile Marketing?
Mobile marketing has becoming such a large part of the overall marketing world and it’s important that you use it to maximize the amount of people who are familiar with your business.
If you need to improve your mobile marketing presence or are just looking to get started for the first time, Digital Resource has a great team of marketing experts ready to assist you. Contact us today if you’re ready to take the next step in marketing for your business.