If you’re wondering what factors to consider as you build your SEO strategy, the list is seemingly endless. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. One of the more overwhelming and time-consuming aspects of SEO is developing a sound strategy. However, the key is to try to stay ahead of the game. Improving SEO strategy requires you to look closely at what you’re already doing. A few small changes and yield tremendous results if done properly.
Improving SEO Strategy with Quality Content
The key to creating a strong strategy in SEO is creating the content your audience is going to be looking for. There is an overload of information available on the internet, and your content needs to stand out above all others. When a new prospect lands on your page, it is important the information they are looking for is found quickly and efficiently. Think about all the questions your audience is searching for answers to, not just keywords. The user experience should prioritize content so the web page answers multiple search queries and engages the visitor to browse the page further. The more time you take to invest time and resources in publishing authoritative, comprehensive content the readers want, the more time they will take to read and share.
Diversify Your Traffic Sources to Earn Visits other than Google
The content you create is flawless, but your web page still isn’t receiving the traffic you hoped. Chances are you aren’t sharing your content through the correct outlets for your audience. As SEOs, we know that search traffic has vulnerabilities and fluctuations that out of our control. However, increasing the diversity of sources is an excellent path for online marketers to take. In the past few years, outlets for content sharing has blown up. From Stumble Upon, Yelp, LivingSocial, Foursquare and so much more, the possibilities of the audiences you can reach are endless. When your web page has any new content to share, posting to Facebook and other social media sites will increase your site traffic immensely. Once you are posting where your audience already consumes most content, you will no longer need to solely rely on search engines for traffic.
Understand Latent Semantic Indexing
It is understood in SEO, keywords will bring your target audience to the content they are looking for. When a prospect searches a word or series of words, search engines find the results within your web page content. Regular keyword search approach is looking for certain keywords throughout a document, and tossing aside any documents that don’t contain them. The remaining are ordered based on a ranking system, but each web page is evaluated solely on their contents without regards to any other information.
The concept of Latent Semantic Indexing adds an important step to the document indexing process. The method examines the document as a whole, to see which other documents contain some of those same words. LSI indexed databases look at similarity values for every content word and recognize when words are relevant but not exact. When two documents are similar semantically but do not share similar keywords, LSI recognizes the commonalities. Where plain keyword searches fail if there is no exact match, LSI will return results with relevant documents that don’t contain the keyword at all. Placement of your keyword is important, however, vary your content with long-tail keywords throughout, too. Using synonyms and different phrasing of your keyword will make your content versatile, and seem more natural to readers.
Knowing what you must do is the easy part. Executing on that is much more challenging. To win at SEO, you need an up to date and constantly changing strategy. Contact our experienced SEO marketing team today to learn how we can help improve your strategy today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.