Despite the growing popularity of online marketing, it is still crucial to build and sustain your company branding. Even in this digital era, branding supports online marketing efforts, as long as business owners and marketers know how to leverage it. Here are a few ways in which you can incorporate branding and SEO.
While a majority of users come across your website via search engines, social media links, or referral links from other websites, there are still people out there that just type in the URL. The more exposure your brand gets, the more likely people will tend to remember it when typing in a URL, thus bringing more traffic to your website.
Google Takes Notice
Google uses its algorithm to understand what a brand offers and who it is appealing to. People flooding your website for particular search terms attract the search engines’ attention. A positive correlation between certain queries and keywords prompts the search engine to designate the site a “brand authority.” Additionally, the stronger your brand is the more likely that other websites will link to it. This not only helps with exposure but for SEO purposes it also helps rank your page higher on search engines.
We touched on it briefly in the point above, but the stronger your brand it the more links you will get from other websites. This not only gets more people talking about your website and brand, it also helps your website rank higher organically on Google.
Are You Interested in Learning More About Branding and SEO?
Branding and SEO can go hand-in-hand with helping to grow your company and the reach it has. The more of a household name you are, the more likely people will think to go to you when it’s time for them to purchase your product. Contact usto learn more about how we can strengthen your company’s branding and grow your presence on Google.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.