With 100 million active users, the potential for Pinterest engagement is astounding. On average, each pin on Pinterest drives 2 site visits and is repined around 10x. Furthermore, people don’t just come to Pinterest to be social – they come to Pinterest to buy. The average order value of sales coming from Pinterest is $50 (higher than any other major social platform).
Is your business getting the Pinterest engagement it deserves? Unleash the power of Pinterest engagement by following these 9 Pinterest marketing tips!
1) Promote on Other Platforms
Promote and place a link to your Pinterest account on your other social media platforms. This will help you get more Pinterest engagement by tapping into people who already follow you on Facebook, Twitter, Google+, etc. Be sure to also place a Pinterest button on your website.
2) Aim for Quality & Don’t Over Pin
If you want maximum Pinterest engagement, make sure to pin quality content – but not too much content. Only select the best of the best. Aim for 5-10 pins per session. Most people won’t want to see their feed filled up with the same thing over and over again. People might even unfollow you if you pin too much.
3) Post Long Images
Unlike most other social media platforms, the longer images are better on Pinterest. Why? They stand out to your followers more! If you want an exact length to aim for, the preferred image aspect ration is 2:3 to 1:3:5.
4) Create Original Content
Creating your own pin, as opposed to repining another user’s, gives you a major advantage in regards to Pinterest engagement. When you are the first person to pin an image, your name and URL will show up anytime someone else repins it. Your Pinterest engagement will grow immensely as a result.
5) Place Keywords in Descriptions
People can’t engage in your pins if they can’t find them! Instead of leaving the pin description blank or having something vague (e.g. “so cute!”), make sure to add keywords. Keywords will help relevant searchers find your pins.
6) Add Text to Images
Images with text receive more Pinterest engagement than images without text. Try to place a title or caption to your image. People will be more likely to click on it. Just make sure to still include your pin description (see above).
7) Target the Right Audience
85% of Pinterest users are females. As a result, if you want Pinterest engagement make sure that you are targeting them! It’s not shocking that pins involving meal recipes, home décor, fashion, and wedding ideas are extremely popular on Pinterest. Even if your business doesn’t have feminine products, try to use fonts and colors that will attract a more female audience.
8) Understand When to Pin
The best times and days to pin are from 2pm-4pm and 8pm-1am everyday, 5:00pm on Fridays, and on Saturday mornings. Aim to schedule your pins these time frames. These are the times and days that your will get the most Pinterest engagement.
9) Join Group Boards
More followers often mean more engagement – and group boards often have hundreds, if not thousands of followers. Other pinners can invite you to their boards or you can always leave a comment on a pin asking for an invite. Once you have been added to the group board, you are able to share your pins to all of the board’s many followers. Although you may not instantly increase your followers, you will definitely increase your reach.
Pinterest is a growing and powerful social media platform for any business. Your pins can get amazing amounts of engagement as long as your business executes it right. If you have any further questions about Pinterest or social media in general, contact us! We are a West Palm Beach internet marketing agency that can help your business grow its digital presence. Connect with us online or call (561) 429-2585 today!