Is your business on Instagram? Have you started using Instagram ads? If not, you need to start! Advertising on Instagram is a unique opportunity for your business because the ads are incorporated in the same way that you would see your friend’s posts. Additionally, ads can be narrowed down by many different variables to reach your prime target audience. Keep reading for how to run effective Instagram advertising in West Palm Beach.
Instagram Advertising in West Palm Beach
There are four different ad types on Instagram, all with many benefits. Deciding on one type can be difficult but it is important to choose the correct platform for your ad. Photo ads are one simple photo in landscape or square format. Video ads are up to 60 seconds long and play as the user is scrolling. Carousel Ads can include up to four photos that users can view by swiping. Story ads are videos or photos posted on you Instagram story. Each has their advantages and it depends on what you are promoting to determine which ad type will be most effective.
Determining your campaign objective is an integral part of the success of your Instagram advertising in West Palm Beach. This choice will determine how your ads are optimized and how you pay for them. You have three choices: awareness, consideration, and conversion. Awareness focuses on driving visibility to your business. Consideration encourages customers to learn more about your product or services. Lastly, conversion focuses on increasing product sales online or in your store.
Next, you’ll want to pick the types of people you want to see your ad. You can choose from location, demographics, interests, behavior, and automated targeting. It’s even better if you have already created target audiences on Facebook because you can target them on Instagram too! Make sure you are picking the right age groups, interests, or hobbies that relate to your business so you are targeting the correct people.
Use High-Quality Visuals
Instagram advertising is unique because to be successful you need to have an appealing photo or video to be recognized. Instagram users are picky about the posts they will and won’t ‘like’ and your ad needs to fit in with the culture of the app to see success. If people see your ad and it looks ‘junky’ you won’t receive any engagement. The type of content that performs well are high-resolution photos that emphasize your brand as relatable.
The copy of your ad is just as important as the picture. You will want to include a call to action such as “visit our website” but you don’t want that to be the focal point of the text. Make sure the text matches the image and its something you would stop and read. If you need ideas check out a brand that you follow on Instagram to get some ideas. Also, incorporating a few hashtags doesn’t hurt to also get an organic audience for your Instagram ad.
Now that you have an idea of what it takes to run an effective Instagram ad you’re probably a bit overwhelmed. Don’t’ worry, hiring an advertising agency to handle your ads is a great option for all businesses. Placing your ads in the hands of experienced and capable advertisers will ensure that your Instagram ads are successful. Digital Resource is the perfect fit for all your Instagram advertising needs. Contact us today to learn more about how we can help grow your business. We’re excited to speak with you!
Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.
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