Instagram For Your Business

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We are sure you are aware of how big a role social media plays in the internet marketing world today. However, as more and more social media platforms are introduced, it may be hard to stay educated on the latest trends. It would be to your business’s advantage to utilize all of the most popular social media platforms, but today we will just focus on one: Instagram.

What is Instagram?

Instagram is a social networking service that allows users to share photos and videos with their followers, and allows those posts to be shared on other social media platforms, such as Facebook and Twitter. Posts can also be cropped and filtered to the person’s exact liking.

Why should I create an Instagram?

Instagram is incredibly easy to use and an effective way to reach millions of people. Take note that in 2015, 90% of the top 100 brands in the world have a presence on Instagram, and 82% have posted in the last 30 days, so if your business isn’t interacting on Instagram yet, now is the time to get started. There are over 400 million monthly active users and over 75 million daily users just anxiously awaiting to see your posts. People are naturally attracted to visually appealing content, which is what Instagram is all about! Instagram gives you the ability to market your business from your smart phone in seconds with just a simple picture.

How can I use Instagram in the most effective way?

 You should create a user name that is easily related to your company and choose an appropriate and relevant profile picture. You can include a short description of your company in the bio section so people have a quick easy way to become at least a little bit familiar with your business.

Engagement per post has grown at a rate of 53% year-over-year. Adding hashtags and locations are both contributing factors to this rapid increase. On average, posts with at least one hashtags have 12.6% more engagement and posts tagged with a location have 79% higher engagement. So including them in every post is a definite benefit. While posting videos doesn’t negatively affect your brand, studies have shown that photos are continuously seeing more engagement. It’s important that the photos you post are visually appealing and of course, reflect your brand. Another thing to know is that posts that include another user handle in the caption net 56% more engagement. While this may not be applicable to each and every post, when relevant it can be of huge advantage.

If you are just getting started on Instagram, it may be a good idea to check out what hashtags other users in the industry are using so you aren’t completely lost. Another option is to create your own, unique hashtag that your business can use across all your social media accounts. In order to grow your Instagram account, you need to branch out, meaning, start to engage with other users whether it be in comments, likes, or following their account. You may be surprised how much of a positive affect that could have. You can do this by using the explore option which will allow you to search for people, hashtags, or locations. Exploring the top trends could also be of benefit. Lastly, remember to post consistently so you are continuously interacting with followers and to show you are committed!

Instagram for your business

Once you get started and are creating posts and gaining followers, analyzing your Instagram account will start to be the next step. There are sites that can do this for you in detail, for example which posts got more attention than others and how many followers you gained over a certain period of time. Hopefully you will begin to see a trend and allow you post what is working best for your company, hence creating an even better Instagram presence!

Our internet marketing agency in West Palm Beach, is an expert outlet for all social media help. We are up to date with all the newest social media trends and we would love to help your business further your social media marketing. If you would like to hear more how social media can help promote your business, feel free to contact us at 561-429-2585 or visit us online today!

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

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