With all the emerging social media platforms, it can become dizzying to keep up with where your small business should be devoting its attention. The focus of your company’s social media strategy is probably to reach the largest audience interested in what you offer, but what outlet does this the best? If your business hasn’t invested time in Instagram marketing, you can be missing out on the valuable scope of audience reach. The reigning space for selfies and self-promotion is now an undeniable power player in the business social media world. The numbers don’t lie. Some incredible 300+ million users log onto the app, and 4.2+ million likes are shared daily. More than ever Instagram is a vital tool for connecting with your audience and taking your business to the next level. Here’s why.
Instagram is for Everyone
If you want a successful tool, the most important thing is to make it easy to use for anyone who wants to get their hands on it. Instagram nailed this. If you enjoy looking at pictures, you can run this app. If you can take pictures, and enjoy sharing them, you can run this app. The transition from personal Instagram’s to business pages allowed for companies to utilize one of the simplest platforms that reaches the largest audience. Stylists, bloggers, tech startups, magazines, grocery stores, airlines, and more all stand to benefit from the visibility offered by the platform.
Instagram’s Unfiltered feed
While Facebook uses a closely guarded and constantly shifting formula to rank what content your audience sees, Instagram shows everything. The content you post shows up in the feeds of every single one of your followers. Although Instagram ranks your position in the news feed based on audience engagement, this is to benefit you. This assures you that your most valuable content will be seen.
Engaged User Community
Instagram’s user base is continuing to grow far faster than any other social network outlet and for good reason. The accessibility to actively engage with posts allows your business to be on a more personal level with your audience. Like all social media, Instagram marketing in a two-way street. Tailoring your content with hashtags, location tags, and engaging questions gives your audience the opportunity to interact with your brand and build a community.
Enhance Your Brand with Visual Content
This history of the platform has its origins of success with its focus on one thing. Photo sharing. If you know anything about successful social media marketing, you know content is king. The beauty of the app is you have the power to modify your content to suit your audience. A huge advantage to sharing images on Instagram is the unique opportunity to decide how you want to showcase your brand. Being imaginative, relevant, and engaging will sell the lifestyle and benefits behind your business.
Instagram Marketing is Ideal for On-the-Go-Sharing
More than any of the other social media platforms, Instagram is designed and intended to be used on mobile devices. This means regardless of where you are, sharing and liking are quick and easy! Much of the functionality exists on the Web version, however, the simplicity of the mobile version makes it the leading mobile photo sharing platform. Today, everyone is constantly connected to the mobile internet, and you don’t want your business missing out on this prospect.
The rest of the world has begun capitalizing on Instagram’s effect on brand awareness and engagement. Can you really afford to ignore this spectacular opportunity to market your business or product? The process of curating a look, engaging with your audience, and maintaining your profile may seem time-consuming. But, it helps to have a dedicated team to assist you in the process. Contact our experienced social media marketing team to learn how we can help your business flourish with Instagram.
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.