Instagram marketing has become a necessity for companies looking to capture and convert online traffic. Digital marketers can no longer neglect such a lead-generating machine. While the popularity of the app grows, the overall functionality also continues to improve due to updates and new features. Continue reading to learn how the latest Instagram business updates can improve your overall social media marketing results.
Since the introduction of business pages, Instagram has provided users with a valuable analytics tool. Are you wondering how last week’s posts performed? Just visit your page’s new and improved Insights page. This powerful tool keeps track of the weekly change in:
And even ‘get directions’ clicks
You can also use Insights to filter posts, stories, and promotions by many different criteria. This allows businesses to decipher what has worked and what hasn’t. If you desire even stronger analytics with more flexibility, the new Instagram Graph API is a great tool for monitoring accounts outside of the Instagram app.
While many businesses have always had success marketing with Instagram, a recent update may take success a step further. Through a partnership with Shopify, businesses now have the ability to tag products in a promoted post. Users can click on individual items and are then taken directly to a company’s website to purchase. Before this innovation, advertisers had to encourage their audience to follow a link attached to their page’s bio.
Also, Instagram has changed the way certain sponsored posts are displayed in a user’s feed. To give a bit of history, social influencers are required to disclose whether they are being compensated for a post. However, many influencers were burying the #sponsored requirement in a comment of twenty other hashtags. To remedy this issue, Instagram will now display a “Paid partnership with XYZ” at the very top of certain sponsored posts. So, if you are a business that uses social influencers, this new update can maximize exposure of your company’s products.
As of December 2017, Instagram now allows all users, including business pages, to save and pin stories to their profile. In other words, stories no longer have to disappear after 24 hours and well-performing content can continue to benefit a brand. This update makes it more desirable for businesses to utilize the story tool.
Additionally, Instagram Stories’ new polling feature offers companies an easy way to gather feedback. Businesses can create polls for users to answer, which may be useful in determining what customers want to see (or buy). Answers are received instantly, and the pollster can even see how each individual person answered.
Instagram Updates That May Be Coming Soon
In addition to the above updates, Instagram developers are always searching for new ways to create additional value for their users. Developers may soon add a “regram” button directly under each post. Similar to “retweeting” on Twitter or sharing a post on Facebook, the “regram” button will allow easy sharing of branded content within Instagram. As a result, businesses may soon encourage users to share their content and may even offer incentives for doing so.
Need Instagram Marketing That Yields Results?
Digital Resource continues to exceed client expectations on a daily basis. As a growing agency, we can attribute our success to delivering the best marketing strategies to all our clients. Contact us today to get the best Instagram marketing results for your business!
Steven comes from the video production world where he worked endlessly to create and tailor content for many different audiences. Understanding the importance of digital marketing, Steven went back to school and obtained his Bachelor’s of Marketing (with a concentration in digital marketing) from Florida Atlantic University. It has quickly become his passion to help businesses convert online traffic - and he is constantly staying up to date with the newest trends and best practices in the industry.
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