With more than 500 million users, Instagram has successfully landed its place as the king photo sharing social media network. With all the visually compelling content available on the platform, it’s easy to understand what all the fuss is about. Instagram marketing is a great tool to leverage your brand and appeal to customers. However, if used improperly, Instagram can be a major waste of your time and energy. Luckily, these repeat mistakes can easily be avoided, and avoiding them will help your business be more successful than ever before.
No Link in Bio
Above all else, it is crucial that anyone who visits your Instagram profile will be able to easily get to your website. Your website has the ability to hold much more content than any social media platform, so you need to be sure your audience is finding that as well. Instagram has an entire section devoted to clickable hyperlinks, so use it! The easier you make it for followers to find your store, the more traffic you will see.
Poor Quality Photos
Instagram is truly a visual site. If your business is devoting the time to post content on this network, you need to post quality photos. If your pictures are less than appealing to look at, your business will suffer. Boosting your brand image with visual content on Instagram requires properly sized and high-resolution images. Poor quality images can cause your brand to seem cheap and unprofessional. In order to expect the best results from your efforts in Instagram marketing, your business needs to make sure that they post only the best photos.
It’s important to avoid posting when people aren’t on Instagram to see it! While the ideal posting time varies from business to business, there are great charts available that will direct you to the ideal posting time. If you aren’t sure what times work best, you need to test different times. On Instagram business profiles, there is a chart icon in the top right-hand corner which gives you access to your Instagram analytics. Staying on top of trends in your industry will also give you the upper hand on proper post timings. Your business also needs to keep up with how consistent you are posting. Not having a regular presence on the network is the easiest way to lose followers, and is the most difficult way to gain followers.
Right after the actual images you post, the description of your images is the second most important aspect of your Instagram marketing. Content should be a supplement to the image your posting, allowing for any additional information you are unable to post on the actual image. You should refrain from distracting and lengthy content. Your posts need to offer only essential information to your followers, without distracting or boring them. Now is your chance to gain engagement from your followers as well. Posting a compelling, open-ended question will direct traffic to your business and boost your post engagement analytics.
Building Brand Image with Instagram Marketing
Perhaps the most crucial aspect your Instagram marketing strategy is the image your brand portrays. You can think of your Instagram as your business’ profile, and if your image does not give off the vibe you’re seeking, you are hurting your brand. Large brands have the ability to convey a message through images because of the strategy behind the curation. Your brand should distinguish your business from others in your industry, while still aligning with industry goals. So, if your brand is focused on selling camping gear, you need to target your content to stand out from REI and other large brands. However, you still need a focus in allowing your brand to relate you to that industry. This calculated tactic will allow you to create the most cohesive and effective Instagram marketing strategy.
When done properly, Instagram is a valuable resource for small businesses to gain online exposure and brand awareness. A lazy strategy will affect your business worse than having no presence on the network at all. Avoiding these repeat mistakes may seem like a daunting prospect to keep up with, but do not worry. A full-service internet marketing agency can assist you in building the best Instagram marketing strategy. Contact our team to see how we can help you today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.