What is Instagram Story? | Instagram for Your Business

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Instagram Story is reminiscent of Snapchat stories. You can capture videos and pictures and save them to a reel that will disappear within 24 hours. This provides users with yet another good way to keep up with friends and family as they go through their daily lives. So how can you utilize this new feature to help grow your business? Is it worth messing with if you already have a Snapchat account?

How can you use Instagram Story for your business?

Why Use Instagram Story?

Your Instagram story is featured on both the home feed tab and your profile page. This makes your posts easily accessible to the masses. Your followers will see your story at the top of their feed right when they open the app. You will be at the front of the user’s mind from the get go.  This alone gives you a compelling reason to investigate this new feature, but what else does it have to offer?

Like Snapchat, Instagram stories encourage users to post more original content by enabling them to create a transparent narrative. Before, you primarily posted your highest quality and most professional content. All in the hopes of building a community of followers on Instagram. With the integration of these 24-hour stories, you can now provide your clients with a casual, behind-the-scenes look at your company. It allows you to add a more genuine touch alongside your best pictures, infographics, and videos.

What is Instagram Story?

Using Instagram Story to Promote Your Business

Unlike Snapchat, Instagram has an audience of about 300 million active daily users. This means that a more substantial and established user base can access your business with the touch of a button. The presence of stories only increases your company’s availability to potential clients. With Instagram story, you’re creating an avenue for this impressive user base to see your business on an informal level.

This is excellent for building a dialogue and brainstorming new ideas. Posting things to a story is a great way to introduce new employees and test run your products or promotion ideas. You can really feel free to test the waters, find out what is getting a good response and what isn’t. You can use that critique to help you develop future campaigns.

Ultimately Instagram is already a great tool to give your company a voice on social media. With the added feature of stories, you now have the ability to showcase that your company is composed of real people, not unapproachable corporate stiffs. You can also more easily engage users and encourage their feedback. Suddenly your company is both responsive and relatable to potential clients. That goes a long way toward establishing a following.

Even with the introduction of stories to Instagram, don’t forget about your Snapchat network. It is the originator of the story idea, and if you want your business to grow, you need to continue to cater to your Snapchat audience. Instagram story only allows more room to grow, so use both! Don’t be afraid to have fun with it!


Take advantage of the opportunities Instagram Story can provide for your business. Contact us today to find out more about incorporating Instagram Story into your business campaign for FREE. Our team of social media specialists is ready and waiting to help your company grow in the world of internet marketing. Give us a call at (561) 429-2585 or connect with us online today!

Digital Resource provides inbound marketing services to businesses looking to increase their online visibility, drive more leads, and convert more of those leads into sales and recurring customers.

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