More often than not, the success of your internet marketin is rooted in the small details. You may look at your contact page as just a single cog in an entire wheel. But, without it, your end goal may never be met. Your contact page is an essential part of your website. So, it needs to be optimized. Here are a few key elements:
Put a Link in Your Navigation
Ensure that website visitors are able to find accurate information.
Don’t hide your contact page! This will play a vital role in how your website converts. Keep it in your navigation bar, as well as in your footer, so that there’s no guesswork to finding it.
Maintain a Clear Call-to-Action
A CTA urges the website visitor to take the next step in reaching out.
Call now! Schedule an appointment! Speak with a live chat agent! These are all calls-to-action that can prompt a website visitor to actually reach out. While you want to make every form of contact easily-accessible, it is ultimately up to the visitor to take action. Just keep it short, clear, and above the scroll on the page for effectiveness!
Include Clickable Contact Info
Make contact simpler with clickable contact information.
When building any aspect of a website, you want to put yourself in the shoes of the visitor. With clickable information, they can click on your number and it’ll prompt them to call you. Or, if they click on your physical address, it’ll redirect them to a map for directions. This removes a step for the user and makes it easier for them to get in touch with you. This element is specifically great for mobile sites.
Have a Managed Live Chat System
Real-time communication can increase the number of site conversions.
Look, the truth is that people are impatient. Just think of when you want answers to your own questions! If you’re able to provide an alternative to the traditional forms of contact, you’re more likely to improve customer satisfaction and your conversion rate.
What is live chat?
Live chat is a managed system that allows website visitors to instantly communicate with an expert. A discreet box will prompt the visitor to ask any question they may have about your product or service, and on the other end, a trained live chat agent will respond. The goal is lead generation, meaning the agent will work to collect the chatter’s information and pass it along.
Is Your Business in Need of Internet Marketin?
Internet marketin can play such a vital role in the ongoing success of your business! From building your website the right way to having a consistent social media presence, Digital Resource is a full-service internet marketing agency in West Palm Beach. So, contact us today to learn more about what we can do for your business!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.