The world is changing. Everyday it becomes more and more digital. There are close to 5 billion Google searches a day and over one billion active Facebook users, and those numbers see no sign of slowing down. People are no longer searching for products and services in magazines, newspapers, commercials, yellow pages, or by walking down the street. Instead, they are turning to the internet. As a result, if you want your business to survive and thrive for years to come, you need to learn how to succeed in the digital world. You are probably now wondering how this can be done, and the answer is: internet marketing. Internet marketing, however, isn’t as simple as it might seem. There are several important facets to it. But don’t worry, our internet marketing company is here to help! Keep reading to learn what they are and how your business can use them to work towards digital success!
Websites are one of the most essential parts of online marketing. It’s the center of your online presence, no matter your industry. 81% of people conduct online research before making a purchase. And when these people search and find your business online, it’s your website that leaves a lasting impression. Whether this impression is good and turns the browser into a customer, or bad and causes them to buy from a competitor, all depends on your website design.
However, before the website design process can start, you need to decide which content management system (CMS) to build, or rebuild, it on. For the most effective website, it is important to build it on the best CMS: WordPress. Any reputable internet marketing company will tell you that WordPress is better than any other CMS, especially proprietary systems. This is thanks to the fact that its user-friendly, safe, responsive, and constantly improving.
After deciding on a CMS, it’s time to officially design your website. In order to guarantee internet marketing and business success, there are certain must-have features that it must possess. The essential qualities of website design include: easy navigation, responsiveness, quality content, consistent branding, eye-catching visuals, fast loading times, simplicity, and accessibility.
Unfortunately, your work is not done after the design process is complete. In order to guarantee lasting results, you also need to maintain, optimize, and secure you website. If you fall behind on website security, optimization, and maintenance, you’re just asking to get hacked and for your customers to go to another website. Keeping your website design and its components up to date and secure is an ongoing task that no business can afford to overlook.
Social media is no longer an internet fad. It’s officially an internet phenomenon. Social media platforms, such as Facebook, Instagram, Twitter, Google+, Pinterest, and LinkedIn, are taking the world by storm. In fact, more than 78% of adult internet browsers use social media. Social media is where your customers are, and it needs to be where your business is too. If you still don’t believe in the importance of investing time and effort into social media, then take look at this statistic: 66% of businesses see lead generation benefits and 61% experience better search rankings as a direct result of spending 6 hours or more on social media efforts. Social media and digital success go hand-in-hand, so use it!
Knowing the important role that social media plays for your business is the easy part. The hard part is knowing how to use it. To help you out, our internet marketing company outlined a basic overview on how to use social media for your business.
Develop Your Goals: The first part of any social media strategy is developing your goals. Do you want to increase website traffic? Gain conversions? Raise brand awareness? Social media can help your business is a number of different ways, so it’s important to establish what your specifically want to accomplish in order to create the best plan for action.
Create a Plan: Before you start posting to social media, you first need to create a plan. Posting on social media without a plan is like wandering through a forest without a map, you’ll only get lost. Craft a plan by determining who your target audience it, which platforms to build a presence on, what types of content to post, what time and how often to post, and so on.
Design Posts: Once you’ve developed your goals and created a plan, it’s time to design your posts. All posts that you create for social media should be relevant, visual (posts with images see 2.3x more engagement than those without images), and engaging. Try not to include call-to-actions in every post because that comes off as spammy. Instead, alternate between informative, entertaining, and promotional themes.
Interact with Customers: Social media is a great platform for interacting with customers. Not only is it great, but it’s also critical since 42% of customers expect a response within 60 minutes on social media. Respond to messages, posts, comments, reviews, etc. in a timely manner. It’s an easy and effective way to build brand loyalty and improve customer satisfaction.
Analyze and Optimize:The last part of using social media for internet marketing is analyzing and optimizing. Use analytics to see which types of posts work, and which don’t. Then optimize and adjust your strategy based on your findings to ensure the best results possible.
It’s time to fully embrace and utilize the power of social media. 92% of businesses say that social media is important to their company. Make sure that it is important to yours too, or be left in your competitors’ dust.
Another important part of digital marketing is Facebook advertising. Facebook ads are one of the most powerful digital tools for businesses and any internet marketing company out there. And since 84% of companies utilize Facebook ads, it’s clear that most businesses are taking notice. Advertising on Facebook is one of the easiest and cheapest ways to get fast, targeted, and powerful results without going over budget.
In order to utilize Facebook ads as part of your digital strategy, you first need to outline your goals of the campaign. If you have more than one goal, you can always run multiple campaigns. Then, you need to conduct research and create a custom audience based on location, age, gender, language, interests, and behavior. After you choose the target audience, it’s time to set the ad budget at the exact price that you want to spend per day so that you never have to go over budget. Luckily, Facebook ads are not expensive. In fact, the average cost per click for Facebook ads is a mere $0.64.
Next is the fun part: the actual creation of the ads. This consists of writing headlines and body text, creating images, and deciding on the placement of the ads. Finally, once the ads are launched, you must monitor and refine them. See which ads are performing the best and which are performing the worst. Then optimize them based on your observations.
Facebook ads are powerful. With them your business can get more customers and reach new levels of success. But in order to see optimal results, you need to take your strategy seriously, know what you’re doing, and put in the effort.
If you want even more out of your internet marketing strategy, it’s imperative that you add Google AdWords, also known as pay-per-click (PPC) advertising, into the mix. Ads on Google help you get seen by customers at the very moment that they’re searching for the things that your business offers. And you only pay when they click to visit your website or call. Google AdWords is one of the easiest ways to attract more customers, advertise locally or globally, and reach the right people at the right time. Not to mention, they’re extremely effective. In fact, 64.6% of people click on Google ads when they are looking to buy an item online.
In order to ensure that Google advertisements help you on the path towards digital success, you must be able to understand them. Enlist in the help of someone with a Google AdWords certification. A Google AdWords certification is a double whammy: it demonstrates expertise and helps your business earn the Google Partner or Premier Google Partner badge. Furthermore, it’s one of the only ways to develop the best plan, create and optimize the best ads, and track conversions effectively. The best way to find someone who is certified is through a reputable internet marketing company.
Google AdWords has the potential to give you access to the entire world’s search audience. It’s just a matter of how intelligently you craft your campaigns so that you can make them as effective as possible.
Search Engine Optimization
None of your internet marketing efforts matter if people can’t find you. That’s where search engine optimization (SEO) comes in. SEO encompasses both the technical and creative elements that are required to improve search engine rankings, drive traffic, and increase awareness of your business.
There are many aspects to SEO, from the words on your page to the way that other sites link to you on the web. Oftentimes, SEO is simply a matter of making sure your website is set up in a way that both search engines and people can easily understand. If you are a little confused by SEO, don’t worry, most other people are too. To help it seem a little easier, we outlined the basic elements SEO below.
Web Analytics and Insights: Statistical analysis provides insight into website traffic, popular content, and visitor behavior, all of while helps frame your SEO strategy.
Keywords: Primary and secondary keywords are selected to focus page content and drive traffic towards your website. Keywords are chosen based on relevance, search volume, and competition.
Content: Content must be updated to include SEO-friendly features. Some of these on-page elements includes keywords, alt tags, anchor text, and formatting. Meanwhile, off-page elements include things such as meta data.
Site Architecture: The structure of your site is assessed for simplicity and ease of use by search engines. Areas such as page hierarchy and site navigation are reviewed for accessibility.
Usability and Design: The design of your website and page layout are reviewed by engines to ensure optimal user experience. The priority of information, organization, and clarity of design are all factors that affect usability.
Link Building: Incoming links helps promote your site, drive traffic, and increase page rankings. Key components of finding good links are relevance and quality.
Google gets over 100 billion searches a month. If you want to get on the first page of Google, it’s going to be SEO that gets you there. Make sure that you are using SEO as part of your digital marketing strategy by contacting an internet marketing company as soon as possible.
Just remember: all of the elements of SEO work together like interlocking gears in a machine, so make sure you give every single one the proper attention and regular maintenance. But once you do, you will soon see how effective this well oiled machine can be.
While all of the facets of internet marketing listed above are incredibly important, it’s also essential to think local. And, as an internet marketing company, we know that the best way to localize your digital efforts is with local directory submissions.
The importance of local directory submissions can be seen in the following statistics:
72% of consumers who did a local search visited a store within 5 miles.
30% of mobile searches are related to a location.
28% of searches for something nearby result in a purchase.
Adding a listing to these online directories is easy. But if you are only listed in a few, you’re really missing out on a huge opportunity to get found by online searches. Every individual directory that you submit to is another chance to get found online, so it’s essential to get listed in every directory possible. Some of the most important directories include: Google, Bing, Yahoo!, Yelp, Facebook, Angie’s List, MapQuest, and Foursquare. Not only do you need to get listed, but you need to make sure that all of your submissions are filled out completely, consistently, and accurately.
Making sure that you have a presence everywhere that your potential customers might find you is critical to any internet marketing strategy. So don’t neglect your local directories!
In the world of internet marketing, content is king. And no other content is as powerful as videos. In fact, almost 50% of internet users look for videos related to a product of service before visiting a store. So if your business doesn’t have video content out there, you’re going to lose out on a lot of potential customers.
Videos are a great way to increase SEO, build brand awareness, entertain or educate your audience, and add a face to your business. Not only is it what browsers want, but it is also what they remember. While people remember only 20% of what they hear and 30% of what they see, they recall an amazing 70% of what they see and hear.
It’s important to get your video content out there, but it’s also important to get it out in the right place. Even though 82% of Twitter users watch video content on Twitter, YouTube reigns as the supreme spot for your video content. YouTube has over a billion users, which is almost one-third of all internet users. On mobile devices alone, YouTube reaches more adults during prime time TV hours than any cable TV network.
When it comes to creating your videos, try to make sure that you brand your channel, use worthy content, keep it short, and share it on all of your social media profiles. Some of the most effective types of business videos include pre-roll videos, how to videos, trending topic videos, behind the scenes videos, and fun product showcases. Try to mix up the type of video you create and post to achieve optimal results.
It’s predicted that by next year, 69% of all consumer internet traffic will be video related. Get started creating and posting your video content now. Or if that’s too overwhelming, enlist in a reputable internet marketing company for help.
In order to create the most effective blogs for your business, it’s imperative to follow these tips from our internet marketing company:
Write blogs that are useful, entertaining, and relevant to your business.
Draw in your audience with intriguing headlines filled with buzzwords. Headlines with 6-13 words attract the highest and most consistent amount of traffic.
Add keywords to your title, content, slug, meta description, etc. to help increase your search results.
Include eye-catching and relevant visuals. Some of the best visuals for blogs include photos, quote cards, graphs, videos, infographics, and gifs.
Keep your blogs short and straight to the point. Make every words count. None of your visitors want to read an essay filled with fluff words.
Incorporate both internal and external links to help your SEO
Insert a call-to-action at the end of every blog post. This will help inspire your readers to take action
Edit and proofread your blog. Poor grammar, disorganization, and misspelled words are all easy and quick ways to turn a great blog post into a horrible one.
Make it shareable! If you make it easy for readers by placing share buttons to major social media platforms on your page, the more likely they will share it.
Get the most out of your blogging strategy by posting quality content on a regular basis. Posting once in a blue moon isn’t enough! Companies that published more than 16 blog posts per month got almost 3.5x more traffic than companies that published 0-4 monthly posts.
Contact Our Internet Marketing Company to Learn More!
There’s no day like today to start your journey towards digital success with internet marketing! Website design, social media, Facebook ads, Google AdWords, SEO, directory submissions, video content, and blogging are all essential and effective ways to reach new levels of success that you never dreamt were possible. Start developing the best online marketing strategy for company by contacting Digital Resource! We are an internet marketing company in West Palm Beach would love to help your business grow in the digital world. Get a FREE internet marketing analysis today!
Christine is a multi-talented specialist at Digital Resource. Having a degree in history and communications from Rollins College, Christine brings a unique set of ideas into the world of marketing. Her past experiences of handling various social media, research, writing, editing, and promotional tasks prove that her skills are extremely valuable. Christine loves helping dream clients utilize the constantly growing digital frontier.