Choosing the right partner for online advertising, SEO, social media and web design services can be a challenging task. There are many firms who offer these services with a wide range of price points. When deciding what internet marketing firm is right for your business, consider a variety of indicating factors. First, identify which areas your agency needs the most help with. This could be simply social media or a complete digital marketing strategy from the ground up.
Follow These Tips to Choose the Right Partner!
Review the company’s internet presence:
When hiring an agency to handle your internet marketing, the first thing to do before signing up is to review that company’s online strategy. First and foremost, they should have an established search engine ranking for services that they offer within their local market. Diligently search through their website. Check for typos, broken hyperlinks, ugly design and any other red flags that you would not want on your own company’s website. Chances are if their own company’s website doesn’t function properly, then they won’t do much better for your business. Confirm they have social media pages and are actively posting. A good digital marketing agency should have an active Facebook, Twitter, LinkedIn, Instagram and Google+ page. Bonus points if they also have an active Pinterest and Tumblr account. Remember, if this company is going to represent you online, they need to first represent themselves well.
Check out their client’s websites, social pages, and SEO ranks:
Once you have reviewed the company’s information, check out their current clients. A good agency will have links available on their web page to showcase work they have done for their clients. Look for the qualities that are most important to your businesses online strategy to be prevalent in the example client’s web page, social media and SEO results.
Read online reviews from 3rd party websites:
Sites like Yelp have helped consumers find information about companies more effectively than ever before. Read the reviews left by real customers and consider the insight they provide about their experience with the internet marketing firm. Keep in mind that not every single review will be accurate and honest. However, the overall picture that is painted by former and current customers is usually accurate.
Study their pricing structure:
Do they require you to sign a long-term contract? Is the pricing based on results? What is the cost compared to their competitors? These are all good questions to consider before committing. Good internet marketing firms will not require a long-term commitment because they will be confident that their work is effective enough to retain clients long term without handcuffing them to a contract.
Visit their office:
Meeting the team who will be working on your companies digital marketing in person is a fantastic way to assure their credibility. Check out their office space, the computers they use and attitudes of the employees. All of these are reflections of the work they will produce. If a company does not hold meetings at their office, question them on why this is the case.
Request a free internet marketing analysis:
When shopping around for a digital marketing agency, check out what they can provide you before committing to pay. Most firms will have a process where they review your online presence and offer suggestions and advice without first receiving compensation. If the internet marketing analysis is accurate and their advice is beneficial, then you may have found a good partner!
Looking for an Internet Marketing Firm?
Digital Resource based in West Palm Beach, Florida is a full-service internet marketing firm. The internet marketing specialists at Digital Resource understand the importance of social media marketing, search engine optimization, responsive web design, content strategy and pay-per-click advertising. More importantly, they understand how utilizing these services creates a successful internet marketing strategy for various types of businesses. Request a free internet marketing analysis today to get the conversation started!
“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”