These days, marketing your business no longer revolves around television, radio or newspaper ads. Instead, marketing in today’s world has become heavily digitalized. And digital marketing is only on the rise, so it’s important that you hop on the bandwagon now. We’ve gone over why your business needs a great website, why SEO is important and why social media is a must. But if you want to take the steps necessary to improve your overall internet marketing in Florida, you must first figure out what you’re doing wrong. So take a deeper look into your website, your SEO strategy and your social media presence by asking yourself the questions below!
Are you getting a satisfactory number of leads from your website?
Does everything on your website load quickly and completely?
Can people immediately guess what your business is all about from the home page alone?
Is your logo clear and prominent on each page of your website?
Does your website have a clear call-to-action on each page?
Can you navigate your website easily?
Are the colors, fonts and design of your website consistent with your brand?
Is your website responsive?
Do you have buttons on your website that link to your social media pages?
Are you looking into and analyzing your website traffic?
Can people find you on search engines such as Google?
Is there a blog section on your website available to visitors?
Are you publishing blogs at least once a week?
Have you been doing keyword research to find relevant, popular phrases?
Are your keywords in areas such as your title tags, headlines and URLs?
Can your keywords be found within the first 100 words of each of your blog posts?
Do you use internal links and external links in each of your blog posts?
Is your content original and unique?
Are you writing 500 words or more for each blog post?
Have you been using images in each of your blog posts?
Do you have at least two or three social media pages for your business?
Are you posting to your social pages consistently?
Are you posting worthy, valuable content?
Do your pages provide alternate ways to contact you, such as a phone number or email?
Do you respond to all messages, comments and reviews in a timely manner?
Are you utilizing social advertising tools, such as Facebook and Twitter analytics?
Do you use social analytics to see what is and isn’t working for your business?
What Does Your Internet Marketing in Florida Need?
After looking over the list above, you should be able to adequately conclude what your business needs. Because if the answer to a majority of those questions were anything but “yes,” you have some serious work to do. However, you can always take the easier route and hand that work over to an expert team of internet marketing specialists instead. At Digital Resource, we know everything there is to know about Internet marketing in Florida. So contact us today or fill out a FREE internet marketing analysis to get started!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.