Internet marketing is a broad term. It describes any marketing efforts done online. With such a broad term, you might not even realize everything that is under that internet marketing branch. Let’s take a look at some of the marketing strategies that are part of the internet marketing in Lake park umbrella.
Pay-per-click, or PPC, marketing is a paid advertising method where you only pay for the advertisement when someone clicks on the link. The most common PPC marketing is Google ads. You can pay to have Google place your website at the top of search results and you only pay for it when someone clicks on it. There are two different types of PPC marketing: search ads and display ads. A search ad is what we described above with Google. A display ad, on the other hand, is an add that you would find on a website such as Facebook, Instagram, and LinkedIn.
Yes, believe it or not, SEO is considered internet marketing. Since with SEO, you are trying to get your website ranking better on Google, it is considered a marketing effort. SEO taps into Google’s ranking algorithm to rank higher organically. It encompasses content, keywords, link building, and other things that Google scans for. With plugins like Yoast for WordPress, there are many applications out there to help you with your SEO campaign.
Want to Learn More About Internet Marketing in Lake Park?
With internet marketing being such a broad term, it can be easy to get overwhelmed by the process. Not to worry though, because with Digital Resource you are not alone. We will work with you to improve your internet marketing efforts and get more people finding you and your website. Want to know how exactly? Contact us today to find out more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.