There was a time that social media was considered a passing fad and something that businesses couldn’t really benefit from. That time is over. Out of the 3 billion Internet users, over 2 billion of them have social media accounts. It is no longer an optional tactic for businesses. Social media must be a part of every business’s internet marketing strategy. Popular social platforms possess the power to help your business more than you know. Keep reading to learn all of the benefits of social media!
5 Benefits of Social Media for Business
1. Greater Brand Loyalty
Being present on social media makes it easier for your customers to find and connect with you. And connecting with your customers is essential for any and all businesses. 53% of Americans who follow businesses on social media are more loyal to those brands. As a result, social media is an easy and simple way to increase customer retention and brand loyalty.
2. Valuable Customer Insights
Social media gives you insights into the interests of your customers. There are over 4.5 billion Likes on Facebook, 500 million Tweets on Twitter, and 95 million photos and videos uploaded to Instagram every day. Within every Like, Tweet, photo, and video is a vast amount of information about your customers. Additionally, these insights can help you truly understand your audience and create content that they actually are interested in.
3. Customer Service
Customers often don’t reach out to businesses when they have a problem or complaint. Instead, they post it directly online. A great benefit of being present on social media is that you can see these complaints, or compliments, and respond to them. Furthermore, most consumers are now using social media as their main point of contact with brands and expect prompt responses. In fact, 42% of customers who reach out to businesses online expect a response within the hour.
4. Increased Site Traffic and Search Ranking
One of the biggest benefits of social media, and why it must be a part of your internet marketing strategy, is that it increases traffic to your website. This is why is must be a part of your internet marketing strategy. Additionally, social media profiles are an integral part of Search Engine Optimization (SEO). The more followers, shares, and social media posts you put out there, the higher your search ranking.
5. Higher Converting Leads
Social media done correctly leads to sales. It’s as simple as that. If you have followers that are truly interested in your product or service, they will respond to your internet marketing strategy and convert. Furthermore, you can even makes sales directly off of social media. In 2015, almost 75% of companies that engaged in selling on social media reported an increase in sales.
Add it to your internet strategy today!
If social media is not part of your Internet marketing strategy, it’s time that it should be. Contact us to start reaping all of the benefits of social media before it’s too late! We can help you plan and implement the most effective internet marketing strategy for your business. Connect with our social media experts in West Palm Beach today!