What is an effective Internet Marketing Strategy?

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Marketing your business is an extremely important part of maintaining and exceeding levels of growth for your company. You want to reach new clients and consumers and you do so by exposing your brand. There are several methods to do this, but one of the most effective and affordable technique is internet marketing. When you sit down to budget for your business, it is integral to set aside some marketing dollars, and to get the most bang for your buck you want to make sure that you have a plan of action for your business in the internet marketing world. An internet marketing strategy will ensure that none of your budget goes to waste, but some people wonder an internet marketing strategy would look like? What makes up an internet marketing plan?

Outline Your Business Goals

What do you want your business to accomplish? What are the parts of your business that are suffering and costing your frustrations presently? What market do you want to tap into? These are the questions you have to sit down and answer as a business, and once you know what the point of marketing your business would be, you must align the correct internet marketing tools with your goals.

Each industry and business is unique and so every internet marketing strategy will look somewhat different, due to the large amount of techniques and technology available. But as a benchmark, the plan below outlines what an internet marketing strategy should resemble. 

What is an internet marketing strategy

Content Marketing

No matter what industry you have, a trend that has been accelerated these past couple years, and has become the way to market your online presence effectively, is content marketing. It is part of an inbound marketing strategy, which is basically a moth to a flame kind of strategy. In other words, you provide interest and quality content, the flame, and consumers will gravitate towards your business seeking your metaphorical light. The first step is to create content that consumers would want to seek.

Inbound marketing delivers 54% more leads than traditional outbound marketing efforts, and it is reported that brands save at least $14 for every new customer acquired when relying on inbound marketing leads. It is reported that most businesses will be investing more resources into content marketing, but now the question is, which kind of content marketing?

This is the part of the strategy that will differ across the industries, however, there are some types of content marketing that you can make work for any industry and are effective for attracting consumers. When trying to brainstorm what kind of content you want to create for your business, put yourself in the shoes of the consumer and think what topics in your industry would interest them? After you figure out what subject you want to cover, the medium you choose to represent your message should come fairly easily.

Have a good internet marketing strategy in place to succeed online

Video marketing is an effective tool and is projected to be 69% of consumer internet traffic by 2017. It is one of the most talked about trends, as approximately 78% of consumers watch online videos every week. Another successful content marketing technique is blogging. Businesses that blog receive an average of 67% more leads than those who do not. Businesses that have prioritized blogging are 13 times more likely to enjoy a positive ROI. Consumers are seeking out information about your industry and they trust blogs as a source of credible information. Infographics, online seminars, newsletters, email campaigns, case studies and more are all tools that can be implemented into a content marketing strategy and used to present relevant information to your consumer. But content marketing must be used in conjunction with other digital marketing instruments in order to have an effective internet marketing strategy.

Social Media Marketing

Coupled with content marketing tactics, your business should have an established social media presence. 54% of businesses have generated leads from social media and 93% of shoppers’ buying decisions were influenced by social media. Consumers are spending an average of three hours a day on social media! They are seeking answers, products, services, everything under the sun on social media! And across all social media channels.

It is important to have a presence where your consumers are looking, so investing the time to create a page for your business on Facebook, Twitter, Pinterest, Google+, Instagram, YouTube and all of the appropriate channels for your business is a very critical part of any social media strategy. In addition, you want an outlet to publish all the content you create. By sharing all of your content across all these different mediums, it will make your business more visible to the consumers looking for your product or service, which is essentially what you want! Social media has other benefits, besides just increasing your presence on the respective channel you’re on though…

Search Engine Optimization (SEO) Strategy

All of these techniques work in harmony with each other. So along with the other methods available in SEO, social media marketing plays a big role in your online rankings. Search engines use social signals to judge your business’ relevancy and social signals are based on your social media presence! Search engines, like Google, use over 200 factors, besides social signals, to determine a page’s rankings.

So along with social media marketing, you will want to incorporate other SEO techniques, such as on-page optimization and off-page optimization, such as link building campaigns. 70% of the links search users click are organic and 75% of users never scroll past the first page of results, so it is important to make sure you are on the first page of search results organically.

All these tools that are available for internet marketing perform best when used in conjunction with each other as an overall strategy. If you have more questions about your business’ internet marketing strategy, feel free to call us at 561-429-2585 or visit our online marketing agency! We are your one stop shop for everything digital, and there are countless more tools available that may fit your business perfectly, so call us today!

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

 

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