Marketing your business is an extremely important part of maintaining and exceeding levels of growth for your company. You want to reach new clients and consumers and you do so by exposing your brand. There are several methods to do this, but one of the most effective and affordable technique is internet marketing. When you sit down to budget for your business, it is integral to set aside some marketing dollars, and to get the most bang for your buck you want to make sure that you have a plan of action for your business in the internet marketing world. An internet marketing strategy will ensure that none of your budget goes to waste, but some people wonder an internet marketing strategy would look like? What makes up an internet marketing plan?
Outline Your Business Goals
What do you want your business to accomplish? What are the parts of your business that are suffering and costing your frustrations presently? What market do you want to tap into? These are the questions you have to sit down and answer as a business, and once you know what the point of marketing your business would be, you must align the correct internet marketing tools with your goals.
Each industry and business is unique and so every internet marketing strategy will look somewhat different, due to the large amount of techniques and technology available. But as a benchmark, the plan below outlines what an internet marketing strategy should resemble.
No matter what industry you have, a trend that has been accelerated these past couple years, and has become the way to market your online presence effectively, is content marketing. It is part of an inbound marketing strategy, which is basically a moth to a flame kind of strategy. In other words, you provide interest and quality content, the flame, and consumers will gravitate towards your business seeking your metaphorical light. The first step is to create content that consumers would want to seek.
This is the part of the strategy that will differ across the industries, however, there are some types of content marketing that you can make work for any industry and are effective for attracting consumers. When trying to brainstorm what kind of content you want to create for your business, put yourself in the shoes of the consumer and think what topics in your industry would interest them? After you figure out what subject you want to cover, the medium you choose to represent your message should come fairly easily.
It is important to have a presence where your consumers are looking, so investing the time to create a page for your business on Facebook, Twitter, Pinterest, Google+, Instagram, YouTube and all of the appropriate channels for your business is a very critical part of any social media strategy. In addition, you want an outlet to publish all the content you create. By sharing all of your content across all these different mediums, it will make your business more visible to the consumers looking for your product or service, which is essentially what you want! Social media has other benefits, besides just increasing your presence on the respective channel you’re on though…
Search Engine Optimization (SEO) Strategy
All of these techniques work in harmony with each other. So along with the other methods available in SEO, social media marketing plays a big role in your online rankings. Search engines use social signals to judge your business’ relevancy and social signals are based on your social media presence! Search engines, like Google, use over 200 factors, besides social signals, to determine a page’s rankings.
All these tools that are available for internet marketing perform best when used in conjunction with each other as an overall strategy. If you have more questions about your business’ internet marketing strategy, feel free to call us at 561-429-2585 or visit our online marketing agency! We are your one stop shop for everything digital, and there are countless more tools available that may fit your business perfectly, so call us today!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!