Growing your business can be tricky, overwhelming, and confusing. The first few years are the hardest being that about two thirds of businesses survive two years in business. Try taking these steps to reach a larger audience to further promote your company with internet marketing west palm beach. If you need a little more assistance, read-up on additional ways to grow!
How to Attract New Business
For starters, you need to know your audience. This is who you are targeting for business and who all of your branding and marketing should pertain to. You want to make the most of every opportunity to capture the attention of potential clients. Stay consistent with your content to really zone-in on an audience to strengthen your internet marketing West Palm Beach.
Have a Quality Website
If you don’t already have a website, you need one. Think about how many times you discover a new business that attracts your attention. What do you do first? Visit their website. See what they are about. Do a little research. Have you ever been annoyed with how poorly setup the navigation is on a website? Keep that in mind when building your own. Websites are hubs of information, but it is all about presentation when you’re trying to keep people on your page, and not about overwhelming them. Make it easy to navigate with subtle colors that don’t overpower the information on your site. Your business needs to be accessible online to build a strong rapport, not only with potential clients, but with search engines.
Search Engine Optimization
Search engine optimization, or SEO, refers to the visibility of your website and company name on search engines. The easier it is to find your business, through SEO, the better your site will rank on search pages. What’s the benefit of these better rankings? Leads! This is how you get people to your website. There are things called keywords, that are target a specific type of business, that people use when searching for a product or service that a company provides. When these keywords have been used throughout your website, search engines will pick up on them and show your website when people search for your keyword(s). A huge contributor to better SEO is blogging. Those same keywords that have been used throughout your website should also be used in your blogs! It is said that companies who blog receive 97% more links to their website.
Get on Social Media for Internet Marketing West Palm Beach
Just like blogging helps contribute to the SEO of your website, so does social media! The idea is to create as many links as possible to your site to help prove to Google or Yahoo that you are a strong, trustworthy business. Some of the best social media platforms to have for SEO include Twitter, Facebook, Google+, and LinkedIn.
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!