Google+ is a social media platform that was released in 2011 by Google. It is like a super social media tool since it allows many of the same features that other social networks offer such as, photo uploads, sharing, tagging, instant messaging, and connecting with other users. But also offers some different features like circles, hangouts, and communities which will be discussed in more detail later in this post.
Did you know there are over 3.5 billion Google searches each day? Or that search is the main traffic driver to content sites? By creating a Google+ page, customers will be able to find you on every Google platform, such as maps, Google+, or a basic search. That being said, if you are looking to improve your SEO ranking, Google+ may just be that helpful boost you need. A huge benefit of Google+ is that the content that is posted on Google+ is added to Google searches much faster than on any other site.
How you can use Google+ most effectively for your business?
Before you do anything on Google+, make sure you fill out your profile completely including: adding a relevant profile picture, providing a link to your official business site, and a short description of your business. Then start to build a relevant network of people and begin to explore the features of Google+!
As mentioned before, Google+ offers circles and hangouts. Once your business begins to use Google+, both of these features will become of extreme importance. Circles allow you to create subgroups of people you are connected with and share content exclusively with them. For example, your business has the ability to create circles based on customers, prospects, and partners. Being able to directly target a specific group with relevant updates is a huge benefit. Hangouts give you the ability to host online events that will allow you to interact with multiple different people. Business have used hangouts for things like webinars, Q&A sessions, or videoconferencing with people across the globe. Both of these features make staying connected with those you need to in an organized way extremely easy.
Communities on Google+ will help you create a deeper connection with people that share the same interest or value. Your business should engage on communities to increase brand awareness and connect with more similar people that may be interested in your business. Google+ offers a wide variety of communities, but also allows you to create your own and begin attracting people that way. Engaging with others in both hangouts and communities will both be both useful tools when trying to grow your Google+ network.
There is a section on Google+ that you can explore called “What’s Hot.” Here you can find the latest trending posts and explore popular hashtags. You can join the conversation on popular posts or create your own posts based off of what hashtags are trending. Hashtags will help increase your post’s discoverability, so choose wisely. “What’s Hot” also recommends communities that you might like, which can be a useful tool if you are struggling to find some that interest you.
Like other social media platforms, the content you post has a huge affect on the amount of engagement your page sees. Images receive 94% more +1s and questions receive 188% more comments. Remember these two things when creating content for your page or for a specific circle.
By utilizing the different features, posting relevant content consistently, using hashtags, and engaging with other user’s pages you will be well on your way to a successful Google+ page.
More and more Google+ is showing to be an extremely effective way to promote your business, so staying on top of changes or added features is important. If you feel you need more help or want more information our internet marketing agency in West Palm Beach can help. We stay up to date with all the latest social media trends and the most effective ways to use them. We would love to help your business grow your internet presence. If you would like to learn more about how social media can help promote your business, feel free to contact us at 561-429-2585 or visit us online today!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!
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