In today’s digitally driven world, traditional marketing is on its way out and internet marketing is on its way in. When people think of internet marketing, they think about websites, search engine optimization, and social media, but many forget about content marketing. Whether you want to create buzz around your company, drive more sales, or simply engage your customers, content marketing can make it happen. It can only do this, however, if it is executed correctly. Here are 11 tips for your Jacksonville content marketing success:
Define your goals. Before you begin content marketing, you must figure out the results you want to see. Decide which platforms to use, such as your website, your blog, Facebook, Twitter, Instagram, etc. and determine your expectations for each.
Plan. Your content marketing efforts will achieve better results if you have a plan. Plan weeks, months, or even seasons in advance. Make a calendar to organize what you’ll post and when you’ll post it.
Maintain a voice. When it comes to content marketing, a strong voice is everything. Make sure your content fits with your company’s mission and values and don’t be afraid to show your company culture.
Be visual. Humans are visual creatures, so it’s vital for you to use images and videos with your written content. Not all visuals are effective, though. You must use clear, bright, high-quality images and videos for maximum effect.
Look at the competition. Although you should never directly copy what other companies are doing, you can get great inspiration from your competition. See what looks good and what looks bad and use these observations to tweak your content marketing plan.
Stay relevant. People pay attention to content that relates to what’s happening in the world. Incorporate big events, seasons and holidays into your content marketing.
Tease. If you have a product launch or special event coming up, use content marketing to get your audience excited. You can also continue the excitement after the launch or event has happened with fun recaps.
Start a blog. Companies that blog have 67 percent more leads than companies that don’t. You can blog about anything related to your industry, just be sure to SEO optimize your blog and post consistently, not sporadically.
Use social ads. Advertise your content across social channels to boost its reach. Facebook advertising is especially effective for this.
Be personal. The majority of your content shouldn’t sound like a sales pitch. Instead, connect with users on a personal level. Say “good morning” and “thank you.” Ask questions and offer assistance.
Listen. Always listen to your audience. Pay attention to what they like, what they respond to and the feedback they provide you. Use this information to create and adjust your content marketing plan.
Improve your Jacksonville Content Marketing!
Even if you take these tips into account, you might still run into some struggles with your Jacksonville content marketing. But don’t worry! An internet marketing company can assist your business. Here at Digital Resource, we will formulate a personalized content strategy based on your unique expectations, so contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.