Despite all the new marketing efforts, email marketing is still tried and true. It’s also not going anywhere anytime soon. In fact, 77% of consumers prefer to receive permission-based marketing communications through email. Many people don’t put much effort into their email marketing efforts anymore but it can still be effective if done properly. Let’s take a look at some email marketing tips and tricks from a Jacksonville email marketing company.
Write a Great Subject Line
You could have written the greatest email in the history of emails or even offered anyone who reads it the keys to a Bugatti. If the subject line isn’t good though, nobody is opening it. Writing intriguing yet concise and direct subject lines that are no more than 40 to 45 characters will help increase the chances that the email gets opened.
Check the Format
More people than ever have smartphones. That means that more people than ever are checking their email from their phones. Before sending your email, be sure to not check the format and readability for a computer, but for a phone as well.
Offer an Incentive
You have to give your customers a reason to open their email. There’s no better way to ensure that they are opening, and reading, the email than offering them something for free. Whether you choose to offer coupons or discounts, sponsor free events, invite readers to sign up for a free content newsletter, or dole out special reports or industry insight, just make sure that you offer something of value.
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You strive to be the best at what you do, so why not work with the best people to get there. Contact us today to learn more about how we can run an effective email marketing campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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