Despite all the new marketing efforts, email marketing is still tried and true. It’s also not going anywhere anytime soon. In fact, 77% of consumers prefer to receive permission-based marketing communications through email. Many people don’t put much effort into their email marketing efforts anymore but it can still be effective if done properly. Let’s take a look at some email marketing tips and tricks from a Jacksonville email marketing company.
Write a Great Subject Line
You could have written the greatest email in the history of emails or even offered anyone who reads it the keys to a Bugatti. If the subject line isn’t good though, nobody is opening it. Writing intriguing yet concise and direct subject lines that are no more than 40 to 45 characters will help increase the chances that the email gets opened.
Check the Format
More people than ever have smartphones. That means that more people than ever are checking their email from their phones. Before sending your email, be sure to not check the format and readability for a computer, but for a phone as well.
Offer an Incentive
You have to give your customers a reason to open their email. There’s no better way to ensure that they are opening, and reading, the email than offering them something for free. Whether you choose to offer coupons or discounts, sponsor free events, invite readers to sign up for a free content newsletter, or dole out special reports or industry insight, just make sure that you offer something of value.
Are You Looking for a Jacksonville Email Marketing Company?
You strive to be the best at what you do, so why not work with the best people to get there. Contact us today to learn more about how we can run an effective email marketing campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week. Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words. With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]