That means it is essential for your business to launch an effective email marketing campaign. But initiating an email marketing campaign can be awkward for businesses inexperienced in internet marketing. So, what should you put in that first email for success? Keep reading to find out!
Your Jacksonville Email Marketing Should:
Say Why You’re the Best
It doesn’t matter what industry your business is in. As a business, there is something that you provide to your customers that there is a need for. Whether it’s products or services, you would not be in business if you didn’t think you could provide them better than your competitors.
Now, you shouldn’t come off a salesperson in your Jacksonville email marketing. Your business should come be relatable and not pushy. Don’t try to persuade your subscribers to buy what you offer. Instead, explain the motivations that drive your business. Whatever inspires your business to exist and be better than your competitors is what should inspire your customers to buy from you. Share your experiences in your welcome email. Give your customers a glimpse of what they can learn from your business and what change they can expect from employing your services.
Your welcome email should lay out what your customers can expect from you. Not only should it say what you can offer them, but also what they can expect in terms of engagement. It is given that the best contact information for your business should be included. However, you should also include where they can find you on social media.
Additionally, try asking a question to show your customer you are open to a dialogue. By opening a conversation loop, you invite feedback and are able to peek directly into what your subscriber needs. This gives your business insight to the content and products you can possibly offer them. Questions can be simple. But, try to be specific to your industry.
Leave a question in your postscript of your email then be prepared to get replies! Respond to as many replies as you as possible to start nurturing your audience early on.
Entice and Intrigue
Like any good movie, book, or other forms of media, adding something in your welcome email to hook the reader will help keep them interested. Use your first email as an opportunity to get your customers coming back for more. Mention if you do any exclusive email offers or product sneak peeks. Or simply state that the next email will be revealing about one of your products or services. Just remember to live up to your tease. Ensure that you close the loop in the next email or don’t leave them hanging too long.
If you have the tools to do so, personalize your Jacksonville email marketing, especially your welcome email. Unless you’re marketing to a culture that values formality, start your marketing email with the first name of the prospect, followed by a comma. No honorific (like “Mr.”) and no “Dear…” Write as if to a colleague or friend. Remember that the goal is to seem relatable. The friendlier your business is, the more apt a customer will be to back you and buy your products.
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.