The benefits of advertising on Facebook are clear. 95% of businesses that market on Facebook have stated that the social media platform gave them the best return on investment over all other platforms. Additionally, being able to target your audience by location, gender, interests, and so much more means that your money isn’t being wasted. Its customer targeting coupled with its cost-effectiveness makes it an excellent resource for your business. Read the following tips from a Jacksonville Facebook advertising company to get started with your Facebook Ads.
3 Steps to Getting Started with Facebook Advertising
Knowing Your Marketing Objective
Your marketing objective is what you want people to do when they see your ads. There are three types of marketing objectives to choose from; Awareness, Consideration, and Conversions.
First, Awareness generates interest in your product or service. Meanwhile, Consideration gets people thinking about your business and looking for more information. Lastly, Conversions encourages people interested in your business to purchase your product or services. Knowing the goals of your Facebook Ads and your marketing objective will help you throughout your ad campaigns.
Defining Your Audience
Finding the right audience is critical for a successful Facebook Ad. It’s most beneficial to be as specific as possible. In addition to location, age, and gender, go even further to target your audience based on interests and behaviors under “Detailed Targeting”.
Try to avoid using generic interests such as ‘food’ or ‘nature’. Instead, choose brands, books, websites, or other Facebook pages that are available. Furthermore, use the “Connections” option to reach people who have some sort of connection to your page.
Setting Up a Budget
You will need to determine how much you will spend every day. Some days you’ll spend more than others. Then, figure out the maximum amount of money you plan to spend in total over the course of an ad. Facebook can spread that across the period that your Facebook Ad is live. Also, remember that you can schedule your ad to run continuously or within a start and end date.
Getting Your Ads Running with a Jacksonville Facebook Advertising Company
After all of the above has been set, you are ready to design your ads. Once your ad goes live, you will need to pay attention to your Facebook Ad’s Reports to optimize their efficiency.
Facebook Ads are complex and can be difficult to get started. If you need assistance with your Facebook Ads, contact Digital Resource! Our online marketing agency has a dedicated staff that knows how to get results from Facebook Ads and grow your business.
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]