Jacksonville Google AdWords | What Mistakes Am I Making?

No Comments

Is your business interested in increasing website traffic with paid ads? That’s great! Google AdWords has evolved as a resource for online businesses to gain leverage on their competition. Based on what you are willing to invest, you can see real success from campaigns. There is a tremendous amount of businesses online today, and an influx of content from every network. Taking the initiative to increase your traffic with Jacksonville Google AdWords will generate a huge return on investment that your business cannot afford to miss. Many Google AdWords campaigns begin with the best intentions but fall flat due to limited experience.  If your initial campaign did not produce the results you were looking for, consider these questions for improvement:

What Mistakes am I Making with Google AdWords

Are My Keywords Too Broad?

If you’re a small business aiming to compete online, it’s important to know your worth. Trying to rank for broad keywords that large companies are already successful with will spell disaster for your online marketing strategy. For example, while you may be in the finance industry, successfully ranking on the first page with ‘finance’ as a keyword is close to impossible. This is due to the competition for this word. Even if your business wins the bid for this keyword, it is unlikely you will see revenue that will justify the cost of this keyword. There are many tools available today that will help you choose quality keywords for your business. Expand your campaign to include these keywords only if you can prove a positive return on investment. Otherwise, this is a waste of your business’ time and resources.

Do I Have Too Many Keywords?

The problem of not being able to rank with your keyword choice is an obvious problem. It is important to also consider if you are using too many keywords. It doesn’t do your business any good to overload your Jacksonville Google AdWords account with keywords. When it comes to ad groups, you should consider 20-25 well-chosen words. If you have organized your account efficiently, using fewer keywords will provide better results. Running your camping with more words will drain your budget, and Google will shut your ads off once this happens. Therefore, your page will not receive traffic, even though you spent time and effort on crafting a huge list of words to rank for. Remember, as with most things in life, less is more when it comes to keyword choice.

Do I Know Who I’m Competing Against?

If your business has not taken the time to investigate who your competition is, you are missing out on extremely valuable insight. Consider what keywords they are using and if it is best to compete against these words. Pay-per-click is highly competitive and without taking the time to know who you are up against, you can be wasting your time and money with Google AdWords.

What Mistakes am I Making with Google AdWords

Do I Need Assistance with Jacksonville Google AdWords?

Consider making a few adjustments to your Jacksonville AdWords campaign. You will see a dramatic return on investment from your efforts. Increasing traffic to your web page is an ongoing process that requires careful planning and execution. If you feel overwhelmed with Google AdWords, trust a devoted team to assist you. Contact Digital Resource today to learn how we can assist you with your Google AdWords strategy!

With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • SEO Basics Every Business Owner Should Know February 27, 2020
    61% of digital marketing experts say improving SEO and expanding their online presence is their top priority. Organic SEO is about 6 times more effective than paid search ads. 52% of web traffic comes from mobile devices. One of the most effective ways to market your business online is by having a stellar website. But […]
    Alexandra Gomez
  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton

More from our blog

See all posts