Recently, the city of Jacksonville significantly dropped in the ranking of the “2016 Best Large Cities to Start a Business.” If you’re a small or startup business in Jacksonville, this may not be the best news. However, by optimizing your Jacksonville internet marketing, you can stay on top of the competition and reach new levels of success! Since we’ve already discussed what you shouldn’t do with internet marketing in the next year, let’s discuss what you should do. Here is a beginner’s guide to your Jacksonville internet marketing strategy.
Think of your website as the center of your business’s internet presence. It’s the place people land when they take an interest in your product or service. It’s also the place where they make the ultimate decision about whether or not to purchase your product or service. But what does this decision depend on? The influence of your website and its design!
To make a great first impression on visitors, your website must load quickly, be responsive to different devices and be appealing to the eye. On top of that, it must have meaningful content, both written and visual, that will make it stand out from competitors. All of your other internet marketing efforts work towards sending users to your website, so perfecting it is a key to success!
Social media is dominating the Internet. Whether it’s Facebook, Twitter, Instagram, Google+, LinkedIn, Snapchat, YouTube or Pinterest, a big percentage of people have a social profile somewhere. Businesses are quickly catching on to this phenomenon and are using social media marketing to increase brand exposure.
Your Jacksonville internet marketing strategy will greatly benefit from social media marketing. This is because your customers are somewhere on social media, regardless of the industry your business is in. Marketing on these popular networks allows you to connect with your audience on a deeper level. You can tell your brand’s story and build and interact with a fan base. You can also analyze what your audience likes to engage with and optimize your marketing tactics. In addition, you can use some of these networks to advertise. Social media is an all-in-one power tool.
Think of search engine optimization as the doorway to your website. In other words, it’s what will get your business to the top of popular search engines, such as Google. 75% of people don’t go past the first page of search results, so it’s highly beneficial to rank well. You can also use search engines to advertise, which is known to be quite effective. But SEO affects advertisements as well.
Let’s take Google, for example. As people search for products and services, Google decides what to show and in what order to show it. There are many things that determine this placement, including web analytics and insights, keywords, content, user experience, link building and more. SEO is a complicated process, but it’s definitely worth it for your business.
Make the Most of Your Jacksonville Internet Marketing
As our world continues to digitally evolve, the Internet presents us with more and more online opportunities to market our companies. Internet marketing is the wave of today and the wave of the future. So if you aren’t riding the wave, today’s the day to change that! You can start by receiving a FREE internet marketing analysis to see what your company needs. At Digital Resource, we build effective online strategies that can help your business flourish! Contact us today at (561) 429-2585.
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.