You may or may not already know, but SEO isn’t just for large companies. As a small or local business, there are many things you can do to reach your goals. Our Jacksonville SEO company knows that digital marketing can be difficult. Organic listings build trust with local customers, and all the greatest business relationships are built on a foundation of trust. At this point, you’re aware that search engines and SEO play a crucial role in the future of your business. When implementing an SEO strategy, it’s important to have the knowledge and power to make the right decisions. Our goal is that you take away as much information as you can so that you can put SEO to work for your business.
Finding Your Niche
Determining your niche for a small or local business is extremely important. When you are aware of your niche, you can emphasize what makes your products or services unique. Furthermore, you can improve your odd to rank well. If your niche is clear, you can locally compete with larger well-known brands in spite of their extensive advertising budgets. Do some research and find out who your customers are how they are describing your brand and product. People will use those same terms as a way to search for your website. Using these terms that are often turned into long-tail keywords can allow you to optimize your local business SEO. From there, you can have a Jacksonville SEO company monitor your niche as it progresses with the growth of your company.
Create Great Content with a Jacksonville SEO Company
Your SEO will get a significant boost from the right content. Generally, small business owners are listing out their products and adding contact details on their website and that’s all. What they don’t realize is how much more content they can be adding! It’s important to focus on making a memorable first impression on your prospective customers. When you’re writing your content, be realistic about ranking. If you’re in a highly competitive industry, content works very well as a marketing tool for social media. It’s not likely that you’ll get the number one spot in Google, but it’s a step in the right direction.
Share Content on Social Media
In most cases, social media is used for brand awareness or lead generation. As a small business, our Jacksonville SEO company suggests using social media to promote your brand and products to establish a certain image. From there, you can point the right people in the direction of your website.
Local Ranking Factors
There are many different variables that can influence your local rankings. However, one of the obvious choices is your address details (NAP). It’s important to add these details to both your website and your Google My Business listing. This is the only way that Google will be able to understand the relationship between the two. If you want to rank in your specific geographical area, you should also add these details in your footers and on your contact page.
There are many things you can do as a small business to improve your site and rank better. A good start would be to begin by focusing on your niche and emphasizing your uniqueness. Use our Jacksonville SEO company to assist you in increasing your visibility by creating great content on your site. Contact our marketing specialists today to start optimizing your SEO!